e theme and tone of the ad must align with modern values
Posted: Mon Dec 23, 2024 10:15 am
One key consideration to remember is that Super Bowl ads must align with modern values. This has been made especially apparent over the last two years during the COVID-19 pandemic, with some brands choosing to mask the actors in the commercials, while others don’t.
This 2021 ad was commissioned by popular website design tool Squarespace, featuring famed country artist Dolly Parton singing a reworked version of her song “9 to 5.” However, this ad falls short in that it promotes working overtime and the “side hustle” lifestyle in a time when people are already mentally and emotionally drained from living through a global pandemic, isolation, and working from home. The ad features people happy to be working late hours on their own time, when perhaps a different angle should have been taken to highlight the features of Squarespace during the workday or on a weekend as a hobby.
The ad should stand out.
Another guideline that brands should follow is that the ad they produce should stand out from their competitors. An effective way to ensure that your ad will stand out is to add some unexpected elements to your thailand phone number example campaign. For example, some companies may focus on causes outside of those affecting their traditional market. If a rideshare company like Uber or Lyft wanted to make a memorable ad, instead of simply promoting their services by showing a group of people having fun in the back of a car, they could list statistics of how many people are injured in drunk-driving accidents every year. Likewise, if a non-profit or charity wanted to capture the attention of consumers, they could add emotional components to their ads about the impact of what donations and volunteers do for their cause (providing communities with access to food, shelter, water, etc).
However, brands should be cautious with how many surprises they add to the campaign. It has to be just enough to capture the attention of their target audience, but not so much that they could face backlash for fear mongering.
The Super Bowl is an exciting tradition every February for football fans and marketers alike. While the game might not interest everyone, it is always fun to take in all of the advertisements during the game and consider the thought and strategy brands must have put behind each one to get their message across. So this Sunday, get out your snack spread, sit back, and get ready for a great night of entertainment!
This 2021 ad was commissioned by popular website design tool Squarespace, featuring famed country artist Dolly Parton singing a reworked version of her song “9 to 5.” However, this ad falls short in that it promotes working overtime and the “side hustle” lifestyle in a time when people are already mentally and emotionally drained from living through a global pandemic, isolation, and working from home. The ad features people happy to be working late hours on their own time, when perhaps a different angle should have been taken to highlight the features of Squarespace during the workday or on a weekend as a hobby.
The ad should stand out.
Another guideline that brands should follow is that the ad they produce should stand out from their competitors. An effective way to ensure that your ad will stand out is to add some unexpected elements to your thailand phone number example campaign. For example, some companies may focus on causes outside of those affecting their traditional market. If a rideshare company like Uber or Lyft wanted to make a memorable ad, instead of simply promoting their services by showing a group of people having fun in the back of a car, they could list statistics of how many people are injured in drunk-driving accidents every year. Likewise, if a non-profit or charity wanted to capture the attention of consumers, they could add emotional components to their ads about the impact of what donations and volunteers do for their cause (providing communities with access to food, shelter, water, etc).
However, brands should be cautious with how many surprises they add to the campaign. It has to be just enough to capture the attention of their target audience, but not so much that they could face backlash for fear mongering.
The Super Bowl is an exciting tradition every February for football fans and marketers alike. While the game might not interest everyone, it is always fun to take in all of the advertisements during the game and consider the thought and strategy brands must have put behind each one to get their message across. So this Sunday, get out your snack spread, sit back, and get ready for a great night of entertainment!