Agree brands and companies they

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Try something, aim for the right thingI’ve said, more than once, we at CMI don’t have all the answers for today’s marketing professionals. No one does. Yet none of us (and by us, I mean brands and institutions) have the luxury of standing back.Consider the results of the Edelman Trust Barometer , Special Report: Brand Trust and the Coronavirus Pandemic:% of consumers surveyed agree that how well a brand responds to the crisis will have a huge impact on their likelihood to buy that brand in the future.

see placing profits before people during this crisis will taiwan cp number lose their trust forever.% agree that hearing from brands they use about what they are doing to respond to the pandemic is comforting (though another % said that type of communication is just adding to their anxiety and concern).% agree brands and companies placing profits before people during this #crisis will lose their trust forever, according to @EdelmanPR via @cmicontent.Share on XKeep in mind, Edelman fielded the international survey during the week of March -, The , who responded that week might say something different this week.

Still, that’s a powerful snapshot of the expectations people are placing on the organizations they interact with.I’d love to hear what you’re doing to adapt, pivot, create, or what you’ve seen others (locally or globally) do that impressed you. Please share your thoughts in the comments or send them to me via email. I’d love to see your pet photos and neighborhood scenery as well.Stay connected with us to get a mix of content marketing advice, help, and insight to help you and your brands weather this short- and long-term new normal.