How to keep users interested while your website is under construction

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Article updated 8 months ago by NewsMDirector
Maintain a user's interest

Keeping a user interested in your business is essential today. Brands are growing at a frenetic pace and with them, strategies, updates and techniques to attract, retain and build customer loyalty . Are you willing to lose customers just because your website is under construction?

Even in this situation, you can still attract potential customers . Not to mention buy consumer email database that you have the absolute ability to maintain a user's interest until you return.

Whether your website is down for 5 days or several weeks, you have enough time to build or expand your audience. And that’s what “building” landing pages or “coming soon” landing pages are for.

Through them, you can connect and build relationships with people who are interested in your services. In fact, if you know how to use all the resources at your disposal, you can get potential clients to subscribe to your newsletter even before you have anything to offer.

This way, in addition to increasing your database, you will obtain data to maintain a user's interest through another channel such as email.

TABLE OF CONTENTS
«Coming soon landing pages» to keep a user interested
Good practices to follow
1.- First of all, it must be attractive
2.- Can simplicity generate virality?
3.- Speak clearly
4.- Use the video on your landing page
5.- Offer something of value before the official launch
6.- Invite them to follow you on social media
7.- Create a mysterious atmosphere
8.- What if you innovate to differentiate yourself?
9.- One registration for one offer
10.- A touch of humor will relax the atmosphere
«Coming soon landing pages» to keep a user interested
Maintain a user's interest

A landing page that says you'll be back soon is the ideal tool for these moments. In fact, you can use it to promote your content and create persuasive marketing strategies .

It can help you build buzz for your new items or create Super Bowl-worthy campaigns.

However, there are certain guidelines that could help you determine if a landing page of this style is what you need. Or at least, a path to guide you and ensure that this landing page conveys your main idea.

The main bases to make them work are the following :

You need to build anticipation before your website is fully ready. To do this, you'll need to set a time limit.
Start by establishing which keywords you want to rank for.
You want to capture new leads and gather information, right? You can lead users to a pre-launch campaign.
Of course, use all other channels, including social media.
Good practices to follow
1.- First of all, it must be attractive
Maintain a user's interest

A quick search on the Internet will reveal thousands of landing pages of this type. Remember that you want to keep a user interested in your website, so you'll need to start with the basics: a good first impression.

To do this, it is essential to make something attractive. Where is your creativity?

Take a look at the example. This landing page is not only eye-catching, but also very specific in its objectives. The drawings at the top immediately catch the attention. But the copy is what really matters.