SXO: Prioritize user experience in your SEO strategy
Posted: Tue Dec 03, 2024 10:35 am
SXO (or Search Experience Optimization) consists of taking into account, in addition to Google's algorithms, the user experience. Appearing a few years ago, SXO is increasingly in demand. UX Design, pleasant interface, when you do SEO, you must also worry about your target, the Internet user. It is the Internet users themselves who adhere or not to the digital experience that you offer them as soon as they come to your site or directly in the SERP results page. Currently, the key to success on the Internet is to combine SEO and UX experience. SEO makes you gain visibility and UX experience offers Internet users a unique experience. Zoom in on the SXO practices to implement to improve your digital strategy.
SXO and SEO, don’t confuse them
SXO, an element that has become crucial in SEO
Implementing an SXO strategy: putting yourself in the user’s shoes
SXO SEO Performance Analysis and Tracking — SEO
SXO and SEO, don’t confuse them
SXO is the acronym for Search eXperience Optimization . algeria phone number library The term SXO refers to a trend, a new form of SEO where the individual is prioritized when searching for information or quality content on the internet. SEO or natural referencing is the implementation of strategies to obtain optimal visibility on the internet. These two acronyms, SXO and SEO, may seem opposite, but in reality, they fully complement each other and come together in many aspects.
SXO, an element that has become crucial in SEO
The importance of user experience is no longer in doubt in SEO. Google and its algorithms rule, but it is always the Internet user who has the last word. They choose you and not the other way around. In a way, SXO existed before it was even created. Despite the importance of artificial intelligence, the user chooses what speaks to them the most. This demonstrates the importance of the loading speed of a site or the quality of the content that meets the search intent. There is nothing worse than a site that lags, that drags to load. The Internet user will look elsewhere. Similarly, content that tells anything and everything scares the reader away! SXO is therefore a whole package. It is about creating quality to charm the Internet user and attract them to the web. Here are some examples of SXO strategies :
writing high value-added content;
internal meshing and the semantic cocoon ;
the implementation of structured data to provide results directly in Google's SERP to the Internet user;
the keyword strategy which is no longer based on keyword stuffing, but on search intent ;
the UX design of a website, its user interface and its interactivity.
“88% of users are less likely to return to a website after a bad user experience.” (source Hubspot)
Implementing an SXO strategy: putting yourself in the user’s shoes
SXO came as a late response to certain SEO excesses. Over-optimization, keyword and link stuffing are the main ones. SXO has the benefit of sounding the death knell and putting the Internet user back at the heart of priorities . Stop wanting to be first on Google at all costs, focus only on Google's algorithms! These abuses have often had the opposite effect, frustrating the Internet user and their user experience. An exponential bounce rate and frustration for Internet users, getting no response.
SXO and SEO, don’t confuse them
SXO, an element that has become crucial in SEO
Implementing an SXO strategy: putting yourself in the user’s shoes
SXO SEO Performance Analysis and Tracking — SEO
SXO and SEO, don’t confuse them
SXO is the acronym for Search eXperience Optimization . algeria phone number library The term SXO refers to a trend, a new form of SEO where the individual is prioritized when searching for information or quality content on the internet. SEO or natural referencing is the implementation of strategies to obtain optimal visibility on the internet. These two acronyms, SXO and SEO, may seem opposite, but in reality, they fully complement each other and come together in many aspects.
SXO, an element that has become crucial in SEO
The importance of user experience is no longer in doubt in SEO. Google and its algorithms rule, but it is always the Internet user who has the last word. They choose you and not the other way around. In a way, SXO existed before it was even created. Despite the importance of artificial intelligence, the user chooses what speaks to them the most. This demonstrates the importance of the loading speed of a site or the quality of the content that meets the search intent. There is nothing worse than a site that lags, that drags to load. The Internet user will look elsewhere. Similarly, content that tells anything and everything scares the reader away! SXO is therefore a whole package. It is about creating quality to charm the Internet user and attract them to the web. Here are some examples of SXO strategies :
writing high value-added content;
internal meshing and the semantic cocoon ;
the implementation of structured data to provide results directly in Google's SERP to the Internet user;
the keyword strategy which is no longer based on keyword stuffing, but on search intent ;
the UX design of a website, its user interface and its interactivity.
“88% of users are less likely to return to a website after a bad user experience.” (source Hubspot)
Implementing an SXO strategy: putting yourself in the user’s shoes
SXO came as a late response to certain SEO excesses. Over-optimization, keyword and link stuffing are the main ones. SXO has the benefit of sounding the death knell and putting the Internet user back at the heart of priorities . Stop wanting to be first on Google at all costs, focus only on Google's algorithms! These abuses have often had the opposite effect, frustrating the Internet user and their user experience. An exponential bounce rate and frustration for Internet users, getting no response.