Pardot Engagement Studio
Posted: Mon Dec 23, 2024 9:41 am
3. Take advantage of grading and scoring
The ability to grade and score prospective donors is a game-changer. By assigning points to prospect behaviour and interactions you deem valuable (such as signing a petition, or downloading a PDF from your website), you will have a better understanding of how warm or cold a potential donor is.
Better prospect scoring and grading will give you greater insight into who you are reaching out to and what will resonate most with them (for example, a direct phone call, email, or other mode of contact). This is particularly useful when determining who you should reach out to and how to help secure donations during significant fundraising campaigns.
While it can sometimes be a complex endeavour, with some best dominican republic dialing code practice knowledge under your belt it will help you to implement better segmentation as part of your email marketing activity.
4. Optimise your email marketing journeys
With a better idea of your audience base and who you’re talking to based on prospect grading and scoring, you can also create customised and optimised customer journeys to reach new and existing donors based on their relationship with your organisation. It also gives you a better indication of how to shape your messaging and calls to action.
By optimising your email marketing journeys according to what you know about your audience, you are creating more effective messaging and communications to encourage a greater likelihood of receiving a donation.
Of course, always make sure that whatever email marketing campaign you are putting out there, that it is GDPR compliant.
Are you a not-for-profit organisation looking to improve your use of Pardot for fundraising? Our team is here to help and we offer a free audit to get you started!
Share
Anton Minnion headshot
Anton Minnion
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
More by Anton Minnion
Featured resource
3D eBook cover with text Mastering
Ma
The ability to grade and score prospective donors is a game-changer. By assigning points to prospect behaviour and interactions you deem valuable (such as signing a petition, or downloading a PDF from your website), you will have a better understanding of how warm or cold a potential donor is.
Better prospect scoring and grading will give you greater insight into who you are reaching out to and what will resonate most with them (for example, a direct phone call, email, or other mode of contact). This is particularly useful when determining who you should reach out to and how to help secure donations during significant fundraising campaigns.
While it can sometimes be a complex endeavour, with some best dominican republic dialing code practice knowledge under your belt it will help you to implement better segmentation as part of your email marketing activity.
4. Optimise your email marketing journeys
With a better idea of your audience base and who you’re talking to based on prospect grading and scoring, you can also create customised and optimised customer journeys to reach new and existing donors based on their relationship with your organisation. It also gives you a better indication of how to shape your messaging and calls to action.
By optimising your email marketing journeys according to what you know about your audience, you are creating more effective messaging and communications to encourage a greater likelihood of receiving a donation.
Of course, always make sure that whatever email marketing campaign you are putting out there, that it is GDPR compliant.
Are you a not-for-profit organisation looking to improve your use of Pardot for fundraising? Our team is here to help and we offer a free audit to get you started!
Share
Anton Minnion headshot
Anton Minnion
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
More by Anton Minnion
Featured resource
3D eBook cover with text Mastering
Ma