Pardot Scoring & Grading That Works
Posted: Mon Dec 23, 2024 9:41 am
Don’t forget about retaining volunteers too
Now that you’ve put in the hard work to reach, engage, and recruit volunteers, the next thing to consider is how you’re going to maintain a relationship with them and retain them long-term.
Using similar methods to those explained above - such as email nurture journeys - you can build personalised and meaningful relationships with your volunteers that demonstrate how much you value their contribution and the outcomes of the work they do.
Of course, putting in the effort to build and maintain relationships with volunteers gives you more opportunities to grow a bigger pool of advocates for your non-profit organisation. You can use their experiences and engagement to provide valuable feedback about the volunteering process, and your organisation in general, which can form part of your volunteer recruitment messaging.
Pardot is generally thought of as a B2B platform but its powerful dominican republic country code features are ideal for some B2C scenarios, just like non-profit volunteer recruitment. If you’d like some help getting your account set up perfectly for this type of activity, feel free to get in touch with the MarCloud team.
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Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
Featured resource
3D eBook cover with text Pardot Scoring & Grading That Works
This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Now that you’ve put in the hard work to reach, engage, and recruit volunteers, the next thing to consider is how you’re going to maintain a relationship with them and retain them long-term.
Using similar methods to those explained above - such as email nurture journeys - you can build personalised and meaningful relationships with your volunteers that demonstrate how much you value their contribution and the outcomes of the work they do.
Of course, putting in the effort to build and maintain relationships with volunteers gives you more opportunities to grow a bigger pool of advocates for your non-profit organisation. You can use their experiences and engagement to provide valuable feedback about the volunteering process, and your organisation in general, which can form part of your volunteer recruitment messaging.
Pardot is generally thought of as a B2B platform but its powerful dominican republic country code features are ideal for some B2C scenarios, just like non-profit volunteer recruitment. If you’d like some help getting your account set up perfectly for this type of activity, feel free to get in touch with the MarCloud team.
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
Featured resource
3D eBook cover with text Pardot Scoring & Grading That Works
This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.