Follow the trend of minimalism
Posted: Mon Dec 23, 2024 9:34 am
Until now, marketers have generally focused on customer acquisition and subsequent loyalty. However, in 2018, with tools and technologies that make this possible, marketers are expected to fully address the customer lifecycle.
These multi-channel experiences will give way to email marketing and then managing that customer through other stages of the funnel . The new marketing paradigm dictates that instead of focusing solely on acquisition, marketers will also take responsibility for other customer interests.
All these phases that the customer goes through will be of great added value and will need to be managed by the marketing specialist. Digital marketing will therefore be based on a multi-channel experience that takes into buy a whatsapp number account the entire life cycle of a customer. This will obviously improve the ROI at each step taken as well as the overall marketing strategy.
4.- Interactive emails
interactive_email
In 2018, marketing will involve using the opportunities that this technique offers to be interactive. Interactivity allows users to place orders quickly, better data can be collected, and the purchasing process can be shortened.
Interactive emails should allow users to customize their orders or add items to their shopping cart. In general, they should aim to improve the user experience without losing sight of the idea that it is still a newsletter.
This is where chatbots can help. You can embed chatbots in your email marketing. If done right, chatbots can bring great value to your brand. You can use specific data from your users to create a unique experience. But only use it if you are sure you can do it well.
5.- Make your emails visual
Visual emails
If email marketing will involve greater interactivity in emails, new techniques and visual resources will also have to be sought for this type of strategy. It is therefore likely that GIFs or videos will be used in newsletters.
Until now, not many users had computers that supported embedded videos, but this is changing. Since iOS 10 now supports the HTML5 video format, it is expected that many of its competitors will also incorporate it into their services.
Videos will make emails more fun and engaging. This gives the opportunity to include video tutorials, introduce a new product, or send a video message. Video can go a long way in increasing engagement with customers.
Although GIFs are often used as a substitute for videos, in 2018 the ability to view HTML5 videos embedded in many emails should be accepted.
6.-
minimalist-emails
These multi-channel experiences will give way to email marketing and then managing that customer through other stages of the funnel . The new marketing paradigm dictates that instead of focusing solely on acquisition, marketers will also take responsibility for other customer interests.
All these phases that the customer goes through will be of great added value and will need to be managed by the marketing specialist. Digital marketing will therefore be based on a multi-channel experience that takes into buy a whatsapp number account the entire life cycle of a customer. This will obviously improve the ROI at each step taken as well as the overall marketing strategy.
4.- Interactive emails
interactive_email
In 2018, marketing will involve using the opportunities that this technique offers to be interactive. Interactivity allows users to place orders quickly, better data can be collected, and the purchasing process can be shortened.
Interactive emails should allow users to customize their orders or add items to their shopping cart. In general, they should aim to improve the user experience without losing sight of the idea that it is still a newsletter.
This is where chatbots can help. You can embed chatbots in your email marketing. If done right, chatbots can bring great value to your brand. You can use specific data from your users to create a unique experience. But only use it if you are sure you can do it well.
5.- Make your emails visual
Visual emails
If email marketing will involve greater interactivity in emails, new techniques and visual resources will also have to be sought for this type of strategy. It is therefore likely that GIFs or videos will be used in newsletters.
Until now, not many users had computers that supported embedded videos, but this is changing. Since iOS 10 now supports the HTML5 video format, it is expected that many of its competitors will also incorporate it into their services.
Videos will make emails more fun and engaging. This gives the opportunity to include video tutorials, introduce a new product, or send a video message. Video can go a long way in increasing engagement with customers.
Although GIFs are often used as a substitute for videos, in 2018 the ability to view HTML5 videos embedded in many emails should be accepted.
6.-
minimalist-emails