Her content marketing advice has appeared

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The new curriculum includes six courses from CMI’s Chief Strategy Advisor Robert Rose and -plus hours of ancillary content focused on deeper-dive topics from top industry leaders.Cover image by Joseph Kalinowski/Content Marketing InstituteAmanda MilliganAmanda MilliganAmanda Milligan is the marketing director at Fractl. Throughout her career, she’s managed the creation of + content campaigns, led strategy for + clients, and run a -episode podcast, "Ask Amanda About Marketing." She spoke at SMX Advanced and served as the keynote speaker at Danaher’s Digital Marketing Summit.

in Forbes, Content Marketing Institute, MarketingProfs’ Marketing taiwan contact number Smarts Podcast, CMO, and more. Follow her on Twitter or LinkedIn.EXPLORE CMI BRANDSContent Marketing WorldMarketing Analytics & Data ScienceContent Marketing UniversityContent Marketing AwardsChief Content OfficerWORK WITH USAdvertise/SponsorRequest Consulting ServicesSubmit an ArticleShare/RepublishPost a Job/Find a JobLEARN ABOUT CMIOur StoryOur TeamWhat Is Content Marketing?Contact UsJOIN THE COMMUNITYLinkedinInstagramFacebookYoutubeSlackContent Marketing Certification | Get the Building Blocks for Your StrategyLearn MoreSkip to contentContent Marketing InstituteAdvertiseContact UsSubscribeSearchSearch...StoriesResourcesTopicsResearch InsightsTraining & EducationEventsContent Curation on Social Demands More Than a Shared Linkby Alexandra Cote| Published: April , | Content OperationsSimply copying and posting links on social media is not an effective content curation strategy.

Here’s the problem. You aren’t actually talking about what and why you’re sharing it.If you’re curating content on social media because you need something to stay connected with your followers, to raise awareness of your brand, to showcase your thought leadership, there’s a more effective way to do it that will deliver better results.Give context to your curationKnowing why your audience connects with your brand on social media will help you identify the most relevant content for it. Knowing why your business uses social media will help you identify the most valuable content for you.