But first, let’s look at the creative
Posted: Mon Dec 23, 2024 9:17 am
possibilities.HANDPICKED RELATED CONTENT: Content Marketing Goals That Really Matter to the Business+ Key Performance Indicators and Tips – Make the Best KPI ChoicesEstablishing the foundation for the video experienceYou need to make two big decisions at the start of your video creation process:How will you capture the conversation? Will you livestream in real time or record it to be shared later? Will it be a stand-alone asset or part of another experience (e.g., a virtual event, online panel discussion, video playlist)?How will your audience interact with it? Will your video conversation be a monologue or a dialogue? In other words, will your brand simply broadcast the message to viewers or will viewers have a hand in shaping the message directly or indirectly? big #video decisions: How will you capture conversation? How will audiences interact with it? @joderama via @cmicontentShare on XThese fundamental decisions will set you on one of four paths that determine which creative and structural approaches to pursue to move your video content project forward.
As you can see in the matrix above, the paths fall into switzerland girls whatsapp number four main categories, ranging from completely closed loops (prerecorded with no direct audience participation) to freewheeling experiences (livestream with active participation).Let’s explore which path fits which goals.Prerecorded – no direct audience participation: Host your prerecorded video on a brand-owned and -operated media channel, such as your website or blog, and disable on-page feedback. By creating a broadcast-only environment, you maintain the highest level of control over the content your audience will see, though you sacrifice the audience’s ability to directly weigh in on the experience.
Well-suited for: thought leadership, research findings, product/service information, and company announcements (especially in highly regulated industries), and crisis response contentLess suitable for: social media and other engagement-based content, customer service effortsLivestreaming – active participation: Make it a fully participative experience by using a webinar platform or video-conference tool to broadcast live and enable viewers to post comments, ask questions via a chat feature, or even join the conversation as it unfolds.Well-suited for: social media, interactive experiences, time-sensitive or exclusive-access events (e.g., virtual conferences or panel/community forums where engagement data is only collected during a set time frame)Less suitable for: highly regulated industries; risk-averse brands; online education initiatives; or sensitive, controversial, and crisis-related messagingTIP: When executing this type of experience, have a monitor or moderator so the presenters don’t have to divide their attention between speaking and fiddling with the conversation tools.
As you can see in the matrix above, the paths fall into switzerland girls whatsapp number four main categories, ranging from completely closed loops (prerecorded with no direct audience participation) to freewheeling experiences (livestream with active participation).Let’s explore which path fits which goals.Prerecorded – no direct audience participation: Host your prerecorded video on a brand-owned and -operated media channel, such as your website or blog, and disable on-page feedback. By creating a broadcast-only environment, you maintain the highest level of control over the content your audience will see, though you sacrifice the audience’s ability to directly weigh in on the experience.
Well-suited for: thought leadership, research findings, product/service information, and company announcements (especially in highly regulated industries), and crisis response contentLess suitable for: social media and other engagement-based content, customer service effortsLivestreaming – active participation: Make it a fully participative experience by using a webinar platform or video-conference tool to broadcast live and enable viewers to post comments, ask questions via a chat feature, or even join the conversation as it unfolds.Well-suited for: social media, interactive experiences, time-sensitive or exclusive-access events (e.g., virtual conferences or panel/community forums where engagement data is only collected during a set time frame)Less suitable for: highly regulated industries; risk-averse brands; online education initiatives; or sensitive, controversial, and crisis-related messagingTIP: When executing this type of experience, have a monitor or moderator so the presenters don’t have to divide their attention between speaking and fiddling with the conversation tools.