Below are the brand's most popular blog posts.

[Dhakaseors850]

Should you always use a welcome email for the same purpose? J.Crew shows that a welcome email can serve many functions, beyond the established ones.

A welcome email is usually used to convey the company's values, introduce the team, segment subscribers to try to find out their tastes and preferences... or even to sell. However, few people use a welcome email as a window to other channels.

The case of J.Crew shows how the brand has used email to promote each business to business mailing lists poland of its social networks and its blog. J.Crew seeks to create a community to retain its users. And it is on the right track.

5.- Kate Spade
use a welcome email

Internet users are constantly bombarded by brands that want to generate more and more sales. That's why the simple fact that someone takes the trouble to subscribe to an email list on their own should be a gift to any business.

In order to thank them for this act, Kate Spade uses a very effective tactic in its welcome emails. It includes a “Thank You” in a rather large font. And by placing that “Thank You” in an envelope, Kate Spade recreates the feeling of receiving a real thank you letter, but in an email. Plus, the 15% discount helps to share that feeling of gratitude.

6.- Food52 and the small details
use a welcome email

Small details make the difference. It's been proven. And when using a welcome email, the same thing happens: the simplest details are the ones that say the most about a brand.

Look at the first line of text in this email: “We brought snacks.” That copy already grabs the user’s attention. Plus, that text is the one that appears in the inbox preview along with the subject line.

Another detail you should keep in mind when using a welcome email is the opportunity you have to generate trust. The more you humanize your brand, the better. The email achieves this effect by including two faces representing the brand. That's why as soon as the user opens the email, they will meet the founders of the company.

7.- Drift
use a welcome email

This piece doesn't stand out for its design, nor for the inclusion of visual elements such as photos or videos. So, why can it help you learn how to use a welcome email?

The post opens with a candid comment: “Most people get long welcome email sequences after signing up for an email list. Good news: we’re not most people . ”


8.- Once again J.Crew, expert in segmentation
use a welcome email

Whether you want to automate emails, launch a newsletter or send offers, for each email strategy to be effective you will need to segment your database. And you can use a welcome email to start this process with each new contact.