There are plenty of success stories out there

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So the hospital created a kid-friendly video, in which one of its infectious disease experts answers children’s questions about the coronavirus.What it means for youTap into your unique offerings: What does your audience care about that only you can provide? Use that as your guide to creating content.HANDPICKED RELATED CONTENTAre You Guilty of the One Thing That Kills Content Marketing?Discover the Secrets to Successful Content Creation Make your audience smileIt’s tough out there. We’re inundated with bad news. Taking a light tone (when appropriate) or sharing something entertaining can make a positive and memorable impression.

– find yours. See it in actionChildren’s National in switzerland email list Washington, D.C., filmed its health care workers and employees doing a choreographed dance to the song Everybody (Backstreet’s Back). Seeing health care workers have some fun is a balm we could all use right now.And Ochsner Health in Louisiana shared a video of its ,th COVID- patient being released from the hospital. It’s easy to see why the post has been shared over , times.

Masked workers line the halls cheering her on while a musician plays When the Saints Go Marching In on the trombone. Cue the tears.During a challenging time, find ways to celebrate the joy, says @ahaval via @cmicontent.Share on XWhat it means for youFind ways to celebrate the joy. During a challenging time, we all want to feel hopeful and optimistic. Don’t have the bandwidth to create playful content or videos? Share someone else’s and give them a shoutout.HANDPICKED RELATED CONTENT: Content Marketing Can Do More Than Survive in the New World Reflect our new realityAfter weeks of social distancing, seeing groups of people huddled together seems unnatural.