Why Connect Pardot & Salesforce With An Applicant Tracking System?

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Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.


Chris Thompson
Chris Thompson

4 mins


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This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

Connecting Pardot and Salesforce with a purpose-build Applicant Tracking System (ATS) enables you to deliver timely and personalised marketing to engaged candidates and employers in your database, before guiding them seamlessly through the full recruitment process.

Changing jobs, or indeed finding the perfect candidate, can be some of the more stressful and time-consuming aspects of professional life. That’s why recruitment needs a human touch — someone to hand-hold, gather requirements, and sensitively manage the communication process from application through to onboarding.

But between connecting with employers, screening candidates, agreeing terms, and stage-managing every round of interview, recruiters need to lean on technology to maintain good communication, stay organised, and just generally keep them sane.

Applicant Tracking Systems help recruiters deliver a better denmark telephone number candidate and client experience with software tailored to each stage of the traditional recruitment process.

This type of recruitment automation ensures nothing slips through the cracks by centralising communication, which is also really important for compliance. They’re a godsend for 360 recruiters, but an ATS only fights half the battle.

Before you can even think about using your ATS, you need to first identify a recruitment opportunity. And as much as we all love scraping job boards, sending mailshots, and making cold calls, harnessing marketing automation technology can not only save time by replacing these low-percentage leadgen tactics, but actually identify red-hot opportunities and notify you in real time.

So whether you’re using an ATS like Bullhorn/Talent Rover, or Talos360, or you’re still bootstrapping recruitment management using an out-of-the-box CRM like Salesforce as your ATS, read on to learn why a purpose-built ATS, Salesforce and Pardot are a trio made in heaven for recruiters looking to combine great marketing with impeccable customer service.



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