Before we do, it’s important to understand
Posted: Mon Dec 23, 2024 9:07 am
integrate the software with other marketing tools
learn to use the system and upskill the wider team too
create a marketing strategy that takes advantage of Pardot’s capabilities
efficiently create and manage campaign assets
develop consistent, branded templates for landing pages, forms and emails
setup scoring, grading and lead management in collaboration with the sales team
audit and maintain a tidy account for better marketing efficiency (and less risk!)
… is simply unachievable.
It makes sense then, to work with experts in the platform. Consultants can lessen the learning curve, get Pardot campaigns to market quicker, come up with creative solutions for structuring and managing your account, and so much more.
Of course, great Pardot consultants won’t just support marketers with the technical stuff. The best consultants are marketers themselves; they have the strategic know-how to be a sounding board; somebody to bounce campaign ideas and strategy off!
At MarCloud, we like to think of ourselves as a genuine extension of a client’s in-house marketing team and we build relationships with our clients that reflect this.
Perhaps the easiest way to explain what a Salesforce Pardot consultant actually does, is to describe a day in the life of a MarCloud consultant.
the differences between a consultant, Project Manager, and technical specialist. All fit under the consulting umbrella but have slightly different roles.
An effective consultant should sit between the Project Manager denmark phone numbers and the hands-on Pardot technical specialist as an advisor on best practices, product suitability, and tailoring the solution based on a client’s setup.
While a Project Manager will gather high-level requirements and support with the delivery plan, and a technical specialist will use their skills to execute the solution, a consultant will have frank conversations with the client to explore the current state of play, their limitations, and what they’re looking to achieve, before recommending a way forward.
A lot of this revolves around information and experience. Pardot has a lot of fantastic features out of the box, but without experience of knowing how and when to use them, it can be difficult for clients to get a clear picture of how they can make that positive change.
A day in the life of a Salesforce Pardot consultant
Meet Chris Thompson, one of the Pardot consultants at MarCloud Consulting.
Chris Thompson black and white headshot
learn to use the system and upskill the wider team too
create a marketing strategy that takes advantage of Pardot’s capabilities
efficiently create and manage campaign assets
develop consistent, branded templates for landing pages, forms and emails
setup scoring, grading and lead management in collaboration with the sales team
audit and maintain a tidy account for better marketing efficiency (and less risk!)
… is simply unachievable.
It makes sense then, to work with experts in the platform. Consultants can lessen the learning curve, get Pardot campaigns to market quicker, come up with creative solutions for structuring and managing your account, and so much more.
Of course, great Pardot consultants won’t just support marketers with the technical stuff. The best consultants are marketers themselves; they have the strategic know-how to be a sounding board; somebody to bounce campaign ideas and strategy off!
At MarCloud, we like to think of ourselves as a genuine extension of a client’s in-house marketing team and we build relationships with our clients that reflect this.
Perhaps the easiest way to explain what a Salesforce Pardot consultant actually does, is to describe a day in the life of a MarCloud consultant.
the differences between a consultant, Project Manager, and technical specialist. All fit under the consulting umbrella but have slightly different roles.
An effective consultant should sit between the Project Manager denmark phone numbers and the hands-on Pardot technical specialist as an advisor on best practices, product suitability, and tailoring the solution based on a client’s setup.
While a Project Manager will gather high-level requirements and support with the delivery plan, and a technical specialist will use their skills to execute the solution, a consultant will have frank conversations with the client to explore the current state of play, their limitations, and what they’re looking to achieve, before recommending a way forward.
A lot of this revolves around information and experience. Pardot has a lot of fantastic features out of the box, but without experience of knowing how and when to use them, it can be difficult for clients to get a clear picture of how they can make that positive change.
A day in the life of a Salesforce Pardot consultant
Meet Chris Thompson, one of the Pardot consultants at MarCloud Consulting.
Chris Thompson black and white headshot