Of course, you can get super imaginative and creative
Posted: Mon Dec 23, 2024 9:07 am
2. Understanding prospect interests
It sounds really simple but the best way to work out what somebody is interested in is just to ask them.
Embedding a form in an email and asking someone what they like or what type of content they are looking for is a really good way of showing that you want to tailor the experience for them and that you really care what their interests are.
Remember, people mostly only care about themselves and this is why it’s important you make your emails about your prospects.
Example of a one-click Marketing Cloud interactive email form
Image credit: Trailhead
3. Give an easy route to sales
Interactive Email Forms for Marketing Cloud mean you can be more explicit in your intentions and simply ask the end-user Would you like to book a demo? Speak to sales? Schedule a call?’.
Those that click yes can be seen as extra hot leads!
4. Deliver customer service
Moving away from the sales concepts, how about using Interactive Email Forms as a customer service channel by asking the customer if they would like any help with the product/service?
This is a great way to retain customers and even turn them into brand evangelists who tell their friends about how great the customer service from your brand is!
These types of forms can easily create Cases’ in Service Cloud so that your team can respond quickly to any requests.
Get imaginative
These are just four examples of how marketers can use Marketing Cloud Interactive Email Forms to increase engagement with prospects and customers directly within their inbox.
with these and come up with use cases that suit your business, audience, and goals. Give them a try and don’t hesitate to get in touch if you’d like support with Marketing Cloud!
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified denmark phone number example consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
Featured resource
3D eBook cover with text Creating Customer Journeys in Marketing Cloud
Creating Customer Journeys in Marketing Cloud
From mapping your typical customer journey to understanding which Marketing Cloud Engagement products are right for your business, this handbook is a fast guide to strategic automated marketing that connects with the customer at each stage of their purchase journey.
Download now
It sounds really simple but the best way to work out what somebody is interested in is just to ask them.
Embedding a form in an email and asking someone what they like or what type of content they are looking for is a really good way of showing that you want to tailor the experience for them and that you really care what their interests are.
Remember, people mostly only care about themselves and this is why it’s important you make your emails about your prospects.
Example of a one-click Marketing Cloud interactive email form
Image credit: Trailhead
3. Give an easy route to sales
Interactive Email Forms for Marketing Cloud mean you can be more explicit in your intentions and simply ask the end-user Would you like to book a demo? Speak to sales? Schedule a call?’.
Those that click yes can be seen as extra hot leads!
4. Deliver customer service
Moving away from the sales concepts, how about using Interactive Email Forms as a customer service channel by asking the customer if they would like any help with the product/service?
This is a great way to retain customers and even turn them into brand evangelists who tell their friends about how great the customer service from your brand is!
These types of forms can easily create Cases’ in Service Cloud so that your team can respond quickly to any requests.
Get imaginative
These are just four examples of how marketers can use Marketing Cloud Interactive Email Forms to increase engagement with prospects and customers directly within their inbox.
with these and come up with use cases that suit your business, audience, and goals. Give them a try and don’t hesitate to get in touch if you’d like support with Marketing Cloud!
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified denmark phone number example consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
Featured resource
3D eBook cover with text Creating Customer Journeys in Marketing Cloud
Creating Customer Journeys in Marketing Cloud
From mapping your typical customer journey to understanding which Marketing Cloud Engagement products are right for your business, this handbook is a fast guide to strategic automated marketing that connects with the customer at each stage of their purchase journey.
Download now