What type of customer opened the email?

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The first difference between marketing automation and email marketing stems from their data collection analysis. Email marketing software tracks a recipient's behavior within your email campaign:

Have you clicked on a link?
Which link and how many times?
Plus, you can get extra data so you can see what percentage of people did what with your business phone number database newsletter and what percentage did nothing.
With marketing automation, you get a lot more data than just that . A potential customer's behavior can be tracked anywhere they interact with your brand. You can find out:

After clicking that link, did they go to a landing page or to your website?
What did they do next?
Did you open an infographic?
Did you download an eBook?
Did you make a purchase? If so, how long did it take?
It allows you to get a complete picture of a customer’s journey through your conversion funnel. And it also allows you to plan more targeted campaigns based on the analyzed behavior.

2.- The messages
Differences between marketing automation and email marketing

Email marketing software requires a significant time investment, up front. It starts with creating emails, all the way to list segmentation and post-delivery analysis. Once you've created a campaign, email marketing software typically sends emails to everyone on your list.

Depending on the sophistication of your email marketing software, it is possible to send the same email to different segments of your list. By using dynamic content, you can ensure that people in different segments receive slightly different messages or offers.

Marketing automation also requires a lot of preparation for campaigns in advance, but what you get back is more. You also have to create your emails, plan your campaigns, and segment your list, but you can create automated programs with more options.

You can create campaigns that send a series of messages over time. Or you can set them up to automatically send to people as they join a list. For example, sending a welcome email to a list of new users.

Because of these automation tools, it's much easier to create dynamic campaigns that track potential customers' actions rather than having a single, homogeneous list. What's the point of that? Not all users are in the same phase of the conversion funnel.