Why is Marketing Cloud Engage the Leading MAP for Data?
Posted: Mon Dec 23, 2024 8:27 am
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. Here's why.
Anton Minnion headshot
Anton Minnion
4 mins
3D eBook cover with text Beginner's Guide to Data ExtensionsFree ResourceDownload now
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. It's a bold statement for sure, but as a data fiend who has worked with multiple marketing automation platforms (MAP), it is one that I feel confident putting out there.
Why? Here are five reasons:
Data quantity - MCE can cope with millions of data records.
Structured data - it supports a fully relational data model.
Data queries - SQL allows for precise data queries and accurate segmentation.
Programmatic support - getting technical here, but programmatic support is advanced.
Making data actionable - there are multiple ways to use your data in MCE.
For the full explanation, keep reading or click on the reasons above to skip to that section.
1. Data quantity
First of all, any Marketing Automation Platform (MAP) that can't store all the data you want to use will limit your ambitions when it comes to marketing automation.
The way I like to look at data in a marketing automation context denmark phone code is to see it as a pyramid whereby your raw data is the base, the middle section is the data after it has been cleaned and categorised, and the tip is the insight gained from the analysis of the data. So, if you can't store all your raw data (the base), then eventually this will limit the insight you get (the tip).
Marketing Cloud Engage is built on a tried and tested relational database model that has been proven, over the years, to effectively support the processing of millions of data records. It can cope with millions of data records with relative ease and within minutes, unlike competing MAPs that, in worst-case scenarios, can take many hours to process data.
2. Structured Data
When building a data model to support your marketing operations you need to know that it is able to reflect your business needs. Moreover, you need to know that it can also be adapted to the way your marketing team works.
In this regard, Marketing Cloud Engage leaves the competition in the dust. The reason? Well, Marketing Cloud supports a fully relational data model.
This means that you can build related tables of data that can be reasoned over to get the exact data you need at the time you need it. Or more simply put, you can ask sophisticated questions of your data and it will return answers that make sense.
Anton Minnion headshot
Anton Minnion
4 mins
3D eBook cover with text Beginner's Guide to Data ExtensionsFree ResourceDownload now
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. It's a bold statement for sure, but as a data fiend who has worked with multiple marketing automation platforms (MAP), it is one that I feel confident putting out there.
Why? Here are five reasons:
Data quantity - MCE can cope with millions of data records.
Structured data - it supports a fully relational data model.
Data queries - SQL allows for precise data queries and accurate segmentation.
Programmatic support - getting technical here, but programmatic support is advanced.
Making data actionable - there are multiple ways to use your data in MCE.
For the full explanation, keep reading or click on the reasons above to skip to that section.
1. Data quantity
First of all, any Marketing Automation Platform (MAP) that can't store all the data you want to use will limit your ambitions when it comes to marketing automation.
The way I like to look at data in a marketing automation context denmark phone code is to see it as a pyramid whereby your raw data is the base, the middle section is the data after it has been cleaned and categorised, and the tip is the insight gained from the analysis of the data. So, if you can't store all your raw data (the base), then eventually this will limit the insight you get (the tip).
Marketing Cloud Engage is built on a tried and tested relational database model that has been proven, over the years, to effectively support the processing of millions of data records. It can cope with millions of data records with relative ease and within minutes, unlike competing MAPs that, in worst-case scenarios, can take many hours to process data.
2. Structured Data
When building a data model to support your marketing operations you need to know that it is able to reflect your business needs. Moreover, you need to know that it can also be adapted to the way your marketing team works.
In this regard, Marketing Cloud Engage leaves the competition in the dust. The reason? Well, Marketing Cloud supports a fully relational data model.
This means that you can build related tables of data that can be reasoned over to get the exact data you need at the time you need it. Or more simply put, you can ask sophisticated questions of your data and it will return answers that make sense.