However, when you start to look at the option
Posted: Mon Dec 23, 2024 8:27 am
I’ve personally always liked tools that follow a timeline approach (left to right) as it subtly reminds the user that a real human being will go through this automated program and come out the other side.
Let’s play devil’s advocate though and say that as an Eloqua user you love the campaign canvas. Looking at functionality first and foremost, Journey Builder is more powerful for a few reasons, such as:
Ability to do branching logic rather (in Eloqua the binary tree denmark mobile number can make canvases much bigger than they need to be).
Fast reactions to events in Sales Cloud, whereas Eloqua requires a long wait.
Ultimately, the Eloqua campaign canvas may be nice enough to use but it struggles once a campaign reaches a certain size and complexity.
Email Builder
There’s not too much difference between the email builders from a cosmetic point of view.
s in Marketing Cloud you’ll see that Artificial Intelligence (Einstein) is built in. You can simply drag and drop content blocks onto an email canvas and lean on AI to work out the best content for your audience. There’s also the option to test your content with AI too which is something not all platforms can offer.
Veteran users of Eloqua often bemoan the lack of sophisticated dynamic content tools, with Marketing Cloud you can leverage the relational data model and AmpScript to create truly dynamic and hyper-personalized experiences.
Screenshot of the Eloqua email builder
Source: Oracle Help Center
Screenshot of the Marketing Cloud email builder
AI (Advanced Intelligence vs Einstein)
This leads us nicely into AI! Salesforce refers to this as ‘
Let’s play devil’s advocate though and say that as an Eloqua user you love the campaign canvas. Looking at functionality first and foremost, Journey Builder is more powerful for a few reasons, such as:
Ability to do branching logic rather (in Eloqua the binary tree denmark mobile number can make canvases much bigger than they need to be).
Fast reactions to events in Sales Cloud, whereas Eloqua requires a long wait.
Ultimately, the Eloqua campaign canvas may be nice enough to use but it struggles once a campaign reaches a certain size and complexity.
Email Builder
There’s not too much difference between the email builders from a cosmetic point of view.
s in Marketing Cloud you’ll see that Artificial Intelligence (Einstein) is built in. You can simply drag and drop content blocks onto an email canvas and lean on AI to work out the best content for your audience. There’s also the option to test your content with AI too which is something not all platforms can offer.
Veteran users of Eloqua often bemoan the lack of sophisticated dynamic content tools, with Marketing Cloud you can leverage the relational data model and AmpScript to create truly dynamic and hyper-personalized experiences.
Screenshot of the Eloqua email builder
Source: Oracle Help Center
Screenshot of the Marketing Cloud email builder
AI (Advanced Intelligence vs Einstein)
This leads us nicely into AI! Salesforce refers to this as ‘