Tips for Active Audience
Posted: Mon Dec 23, 2024 8:23 am
In fact, you should never be done with the topics – always keep an open and questioning mind to make sure your content reflects your evolving audience.Dig into your audienceWhile you should respect everybody, inclusion in marketing doesn’t mean you have to address groups that have no relevance or interest in your company’s products or services. For example, women would not be the primary audience for a beard-care product company. And college students would not be the primary audience for AARP.
But research your audience. Look at the available data to understand taiwan mobile numbers representation that can be documented such as gender, income level, geography, race, etc. Then go deeper. Ask front-line team members, go to industry events, conduct focus groups in part to better understand those characteristics that are not easily tracked, such as a physical ability or a point of view.Develop or update your audience personas to ensure that they reflect the diverse characteristics that are important to your audience and/or your business.
Most importantly, ensure that you don’t operate from a single, homogeneous persona.HANDPICKED RELATED CONTENT:Now You’re Segmenting With Science: How to Use Quantitative PsychologyAre Marketers Just Waiting to Speak? Listening [Research]Research: The Window to an Audience’s SoulBuyer Personas: One Method Doesn’t Fit AllLook at your teamHow well does your content marketing team reflect the diversity of your audience? If it doesn’t, how can you make it more inclusive? I’m not suggesting you fire someone. But when you hire your next team member, first think about what characteristics and qualities are missing from your team.
But research your audience. Look at the available data to understand taiwan mobile numbers representation that can be documented such as gender, income level, geography, race, etc. Then go deeper. Ask front-line team members, go to industry events, conduct focus groups in part to better understand those characteristics that are not easily tracked, such as a physical ability or a point of view.Develop or update your audience personas to ensure that they reflect the diverse characteristics that are important to your audience and/or your business.
Most importantly, ensure that you don’t operate from a single, homogeneous persona.HANDPICKED RELATED CONTENT:Now You’re Segmenting With Science: How to Use Quantitative PsychologyAre Marketers Just Waiting to Speak? Listening [Research]Research: The Window to an Audience’s SoulBuyer Personas: One Method Doesn’t Fit AllLook at your teamHow well does your content marketing team reflect the diversity of your audience? If it doesn’t, how can you make it more inclusive? I’m not suggesting you fire someone. But when you hire your next team member, first think about what characteristics and qualities are missing from your team.