What's coming in 2018 in Digital Marketing
Posted: Mon Dec 23, 2024 7:57 am
Below I leave you the top actions that we phone number library will see in 2018 in the Digital Marketing scenario.
Marketers, start making your plan now.
Influencers yes, Celebrities no!
The influencer bubble is slowly fading away, leaving a debate open. Enough of the influencers' reach, it's time to look at the conversion numbers. In 2018, influencer strategies are based on opinion leaders who interact with audiences. Gone are the days of exorbitant payments to celebrities who do little or nothing for the brand beyond lending their image to a campaign.
WORLD CUP CAMPAIGNS
It's football year and if you're not a World Cup sponsor but you want to get in on the World Cup wave, you'll have to be creative when it comes to making sure your campaign isn't just another one but has the effect you're looking for.
Contests, promotions, activations, there's all of that, but what are you going to do to avoid looking like just another clown at the circus?
Don't think about it any longer, if you already have an online presence and your brand is on Social Media, it's time to evolve and set up your company's e-commerce, your mobile app, a CRM system or online customer service. People are on the Internet and in 2018 audiences will grow by nearly 29%
No more Click Bait
If you are one of the brands that deceives the audience on Facebook, there is good news: you will be penalized. Let the audience choose why to click on a content. Companies, get serious, create a digital team with a structure that allows to see the dynamism of the brand and business. We are in the 21st century.
Marketers, start making your plan now.
Influencers yes, Celebrities no!
The influencer bubble is slowly fading away, leaving a debate open. Enough of the influencers' reach, it's time to look at the conversion numbers. In 2018, influencer strategies are based on opinion leaders who interact with audiences. Gone are the days of exorbitant payments to celebrities who do little or nothing for the brand beyond lending their image to a campaign.
WORLD CUP CAMPAIGNS
It's football year and if you're not a World Cup sponsor but you want to get in on the World Cup wave, you'll have to be creative when it comes to making sure your campaign isn't just another one but has the effect you're looking for.
Contests, promotions, activations, there's all of that, but what are you going to do to avoid looking like just another clown at the circus?
Don't think about it any longer, if you already have an online presence and your brand is on Social Media, it's time to evolve and set up your company's e-commerce, your mobile app, a CRM system or online customer service. People are on the Internet and in 2018 audiences will grow by nearly 29%
No more Click Bait
If you are one of the brands that deceives the audience on Facebook, there is good news: you will be penalized. Let the audience choose why to click on a content. Companies, get serious, create a digital team with a structure that allows to see the dynamism of the brand and business. We are in the 21st century.