15 keys to digital marketing in 2018
Posted: Mon Dec 23, 2024 7:24 am
Article updated 8 months ago by NewsMDirector
Keys to digital marketing in 2018
The keys to digital marketing in 2018 cannot be summed up in 15 points. In fact, there is no exact number of keys and steps to follow. Although you can make a selection of the factors that you should not overlook during this year. business email lists uk So much so that today you will be able to enjoy it and take note.
This way, you will ensure that your strategies not only achieve the expected results, but also stand out and remain in everyone's memory.
Reviewing the data extracted from this past year and the trends in the sector, some key points of digital marketing in 2018 emerge. New and innovative. Although it never hurts to briefly review those points that should never be missing in any strategy:
Knowing your customer is a must. It is always best to create your buyer persona profile. A company may not have a single buyer persona profile. Most likely, you will have several profiles. This way, you will respond to each segment.
Conduct a competitor analysis. SEMrush is one of the most comprehensive tools for finding out everything about your competitors.
Define an appropriate and viable strategy. A common shortcoming when it comes to approaching a strategy lies in the way it is approached. In fact, there is a tendency to want to cover everything. And you have to know how to prioritize. To help you, you can focus on:
Social networks.
Personalization.
Mobile devices.
Real-time work.
Choose the best tools to get the job done.
Email marketing.
SMS Marketing.
Landing pages.
Retargeting.
Always measure and analyze all your steps and your audience's reactions.
But, apart from this, is there anything else that should be taken into account in 2018?
TABLE OF CONTENTS
Keys to digital marketing in 2018
1.- Content marketing is still king
2.- Artificial intelligence
3.- Collection of quality data
4.- The Customer Journey is essential
5.- Focus on providing a good user experience
6.- Act in micro-moments to make a difference
7.- Voice searches
8.- Bet on smart content
9.- Video marketing continues to grow
10.- Micro-influencer marketing is gaining momentum
11.- Live videos become a must
12.- Instagram is the key
13.- Digital connections with experiences in the offline world
14.- Correct measurements
15.- Native advertising
Keys to digital marketing in 2018
1.- Content marketing is still king
An effective content marketing strategy will give a boost to all of your business's digital communications. And it will contribute greatly to the conversion process.
The trick is knowing how to extract the right information. This way, you can generate the ideal content focused on the right clients. And you will know how to choose the ideal format and the perfect time to deliver it.
This could be a series of blog posts or just content that brings your website to life. But why not, it could also be social media graphics and infographics . The content will surely attract your desired audience and create good experiences.
Also, you should keep in mind that users are increasingly expecting more things from companies. And instant communication is one of their requirements. Tools like WhatsApp can be a great alternative for those who require immediate solutions.
That's why one of the keys to digital marketing in 2018 is content creation. Conversations that respond to all kinds of needs.
2.- Artificial intelligence
AI
A good marketing strategy involves engaging the customer and strengthening existing channels to be able to listen to them.
One-to-one communication provides personalization and unique experiences. And without a doubt, in addition to helping attract new customers, it also helps retain them . But what are the keys to digital marketing in 2018 regarding these issues?
Artificial intelligence, for example, is a technology that can be very useful. The growing use of it in the form of chatbots , among others, is allowing companies to interact with their customers, solve problems and provide personalized attention 24 hours a day.
The beauty industry is making great strides with augmented reality. In fact, several apps have already been launched to try on makeup digitally.
Sephora and L'Oréal are two of the most powerful examples. Sephora, on the other hand, allows customers to see the effects of some of its best products. 3D experiences are provided.
With this example in mind, don't hesitate to implement some of the keys to digital marketing in 2018, as you will achieve better results.
3.- Collection of quality data
Given today’s influx of data, the most successful marketers this year will be those who gather the most valuable insights into user trends and behaviors.
However, the problem is not in acquiring large amounts of data. Especially since smaller brands and industries can now also access all this information.
Keys to digital marketing in 2018
The keys to digital marketing in 2018 cannot be summed up in 15 points. In fact, there is no exact number of keys and steps to follow. Although you can make a selection of the factors that you should not overlook during this year. business email lists uk So much so that today you will be able to enjoy it and take note.
This way, you will ensure that your strategies not only achieve the expected results, but also stand out and remain in everyone's memory.
Reviewing the data extracted from this past year and the trends in the sector, some key points of digital marketing in 2018 emerge. New and innovative. Although it never hurts to briefly review those points that should never be missing in any strategy:
Knowing your customer is a must. It is always best to create your buyer persona profile. A company may not have a single buyer persona profile. Most likely, you will have several profiles. This way, you will respond to each segment.
Conduct a competitor analysis. SEMrush is one of the most comprehensive tools for finding out everything about your competitors.
Define an appropriate and viable strategy. A common shortcoming when it comes to approaching a strategy lies in the way it is approached. In fact, there is a tendency to want to cover everything. And you have to know how to prioritize. To help you, you can focus on:
Social networks.
Personalization.
Mobile devices.
Real-time work.
Choose the best tools to get the job done.
Email marketing.
SMS Marketing.
Landing pages.
Retargeting.
Always measure and analyze all your steps and your audience's reactions.
But, apart from this, is there anything else that should be taken into account in 2018?
TABLE OF CONTENTS
Keys to digital marketing in 2018
1.- Content marketing is still king
2.- Artificial intelligence
3.- Collection of quality data
4.- The Customer Journey is essential
5.- Focus on providing a good user experience
6.- Act in micro-moments to make a difference
7.- Voice searches
8.- Bet on smart content
9.- Video marketing continues to grow
10.- Micro-influencer marketing is gaining momentum
11.- Live videos become a must
12.- Instagram is the key
13.- Digital connections with experiences in the offline world
14.- Correct measurements
15.- Native advertising
Keys to digital marketing in 2018
1.- Content marketing is still king
An effective content marketing strategy will give a boost to all of your business's digital communications. And it will contribute greatly to the conversion process.
The trick is knowing how to extract the right information. This way, you can generate the ideal content focused on the right clients. And you will know how to choose the ideal format and the perfect time to deliver it.
This could be a series of blog posts or just content that brings your website to life. But why not, it could also be social media graphics and infographics . The content will surely attract your desired audience and create good experiences.
Also, you should keep in mind that users are increasingly expecting more things from companies. And instant communication is one of their requirements. Tools like WhatsApp can be a great alternative for those who require immediate solutions.
That's why one of the keys to digital marketing in 2018 is content creation. Conversations that respond to all kinds of needs.
2.- Artificial intelligence
AI
A good marketing strategy involves engaging the customer and strengthening existing channels to be able to listen to them.
One-to-one communication provides personalization and unique experiences. And without a doubt, in addition to helping attract new customers, it also helps retain them . But what are the keys to digital marketing in 2018 regarding these issues?
Artificial intelligence, for example, is a technology that can be very useful. The growing use of it in the form of chatbots , among others, is allowing companies to interact with their customers, solve problems and provide personalized attention 24 hours a day.
The beauty industry is making great strides with augmented reality. In fact, several apps have already been launched to try on makeup digitally.
Sephora and L'Oréal are two of the most powerful examples. Sephora, on the other hand, allows customers to see the effects of some of its best products. 3D experiences are provided.
With this example in mind, don't hesitate to implement some of the keys to digital marketing in 2018, as you will achieve better results.
3.- Collection of quality data
Given today’s influx of data, the most successful marketers this year will be those who gather the most valuable insights into user trends and behaviors.
However, the problem is not in acquiring large amounts of data. Especially since smaller brands and industries can now also access all this information.