4 Serious Problems Affecting Email Deliverability and How to Fix Them
Posted: Tue Dec 03, 2024 10:32 am
Email deliverability has long been a major challenge for even the most experienced online marketers, and there is probably nothing more painful than carefully planning an entire campaign only to have it end up in spam, never to be read.
Email deliverability, that is, the ability to deliver your emails directly to your subscribers' inboxes as intended, should be a priority from the start, and that is why today we will tell you what factors affect email deliverability and how you can correct it.
Post Content
Factors that affect email deliverability
1. IP Address Reputation
2. Sender reputation
3. Good content and subject line
4. Quality of your subscriber list
Factors that affect email deliverability
According to a study conducted by RetunPath , an average of 13.5% of incoming emails end up in the spam folder. To ensure that your emails are not one of them, you must follow certain common guidelines that spam filters commonly follow and that will help you avoid the unwanted inbox.
1. IP Address Reputation
Anti-spam filters judge, among other factors, the reputation of the sender's IP address , and you have to be very careful because depending on the type of IP you use, your myanmar business email list reputation will depend on it.
When sending your eMail campaigns you can use a shared IP or a dedicated IP . The first is where several senders use the same IP address as your company or business to send their emails, so the reputation will depend on all of them.
On the other hand, a dedicated IP is only influenced by your own practices, since your brand or company is the sole owner, so you will have absolute control over its reputation.
Email Marketing keys to prevent your emails from falling into SPAM
While a shared IP is cheaper and will help you control costs if you are a small business, as your sending volume grows you may want to consider switching to a dedicated IP .
2. Sender reputation
Sender reputation is the result of the reputation of the IP from which you send your emails, the reputation of your domain, SPF authentication, the bounce rate on your campaigns to date, complaints from your subscribers, among other factors.
To improve your sender reputation, you'll need to keep your subscriber lists clean and up-to-date. Have a good frequency when sending emails - while long gaps increase the chances of your lists becoming invalid, short ones can also get you labeled as spam.
And the last and most important recommendation is that you do not buy subscriber lists, ever.
3. Good content and subject line
Nearly 60% of spam worldwide is detected due to grammatical errors , high-risk subject lines such as the word “Free” in them, among other factors that are suspicious of deception or fraud.
To avoid this, create compelling, novel and creative subject lines . In any case, if the subscriber doesn't like the subject, it's very likely that he or she won't read the content. Always check the content and its grammar and add elements such as images with good resolution.
Email Service Provider (ESP)
When you change your email service provider, your IP addresses also change, so choosing the right email provider will be half the work of getting your emails to your inbox.
4. Quality of your subscriber list
Incorrect email addresses are also a factor that can cause your communications to end up in spam folders. Whether there was a typo when your subscriber signed up or they provided an incorrect address, these emails generate bounces that will hurt you .
7 Bad Email Habits You Should Avoid at All Costs
So, in addition to verifying email addresses and removing those that are not active or that have not received your communications on two or more occasions, you will need to use a verification API service, as well as have forms or applications that help you in the process.
Email deliverability, that is, the ability to deliver your emails directly to your subscribers' inboxes as intended, should be a priority from the start, and that is why today we will tell you what factors affect email deliverability and how you can correct it.
Post Content
Factors that affect email deliverability
1. IP Address Reputation
2. Sender reputation
3. Good content and subject line
4. Quality of your subscriber list
Factors that affect email deliverability
According to a study conducted by RetunPath , an average of 13.5% of incoming emails end up in the spam folder. To ensure that your emails are not one of them, you must follow certain common guidelines that spam filters commonly follow and that will help you avoid the unwanted inbox.
1. IP Address Reputation
Anti-spam filters judge, among other factors, the reputation of the sender's IP address , and you have to be very careful because depending on the type of IP you use, your myanmar business email list reputation will depend on it.
When sending your eMail campaigns you can use a shared IP or a dedicated IP . The first is where several senders use the same IP address as your company or business to send their emails, so the reputation will depend on all of them.
On the other hand, a dedicated IP is only influenced by your own practices, since your brand or company is the sole owner, so you will have absolute control over its reputation.
Email Marketing keys to prevent your emails from falling into SPAM
While a shared IP is cheaper and will help you control costs if you are a small business, as your sending volume grows you may want to consider switching to a dedicated IP .
2. Sender reputation
Sender reputation is the result of the reputation of the IP from which you send your emails, the reputation of your domain, SPF authentication, the bounce rate on your campaigns to date, complaints from your subscribers, among other factors.
To improve your sender reputation, you'll need to keep your subscriber lists clean and up-to-date. Have a good frequency when sending emails - while long gaps increase the chances of your lists becoming invalid, short ones can also get you labeled as spam.
And the last and most important recommendation is that you do not buy subscriber lists, ever.
3. Good content and subject line
Nearly 60% of spam worldwide is detected due to grammatical errors , high-risk subject lines such as the word “Free” in them, among other factors that are suspicious of deception or fraud.
To avoid this, create compelling, novel and creative subject lines . In any case, if the subscriber doesn't like the subject, it's very likely that he or she won't read the content. Always check the content and its grammar and add elements such as images with good resolution.
Email Service Provider (ESP)
When you change your email service provider, your IP addresses also change, so choosing the right email provider will be half the work of getting your emails to your inbox.
4. Quality of your subscriber list
Incorrect email addresses are also a factor that can cause your communications to end up in spam folders. Whether there was a typo when your subscriber signed up or they provided an incorrect address, these emails generate bounces that will hurt you .
7 Bad Email Habits You Should Avoid at All Costs
So, in addition to verifying email addresses and removing those that are not active or that have not received your communications on two or more occasions, you will need to use a verification API service, as well as have forms or applications that help you in the process.