Establish a continuous feedback loop .
Posted: Mon Dec 23, 2024 6:11 am
Once the key triggers have been identified, the available data that a brand has must be considered in order to define these processes. In some cases, campaigns must be activated to help capture additional necessary data.
Product sophistication levels are decided by the brand itself based on its capabilities. Simpler Trigger Marketing actions can be carried out. For example, triggering the sending of an email with details of the customer's order when they complete the transaction.
Or higher levels of sophistication. Levels that require tracking customers and their behavior. business contact number list At this stage, it is very important to understand how to use the available data. Only then will it be possible to detect relevant and significant events.
3.- How to respond to these triggers?
This is the stage where the identified triggers are activated. Where the response is actually communicated to the customer. Depending on the nature of the trigger, the response may be automatic or may require a human to follow up.
One of the main obstacles that a brand encounters at this stage is not having the correct resources and processes to respond appropriately to the triggers.
Don't get hung up on processes that aren't perfectly structured. What's required here is to be able to engage the customer in the conversation, completing a needs analysis and then recommending the right products.
Marketers are advised to be flexible in how they respond to triggers. Companies considering this approach should focus on getting triggers right at the right time and implementing them in a flexible response environment. Here are some keys to success to consider at this stage:
Make sure you have the resources and process in place to respond to triggers in a timely manner.
Implement a system to prioritize responses to the most urgent triggers.
Have systems in place to track whether or not the response was carried out.
Be sure to capture information about the customer's reaction to the response.
Maintain some flexibility in the method of exploiting those triggers.
4.- Test and redefine your strategy
analyze
As with any digital marketing strategy, testing and changes are essential to get the best results. The more you analyze, the more effective your strategy will be.
Analysis should be integrated into every part of the process, incorporating indicators of strategy and planning, execution and measurement. Continuous evaluation of the strategy is particularly important in Trigger Marketing as it is a constant and ongoing strategy. Another advantage of continuous evaluation is that it will help you prove the value of the strategy.
One of the biggest challenges is the need for this strategy to offer a longer-term view of the organization's performance, becoming a brand that develops its campaigns focused on the customer and not on the product. In this sense, the keys to success at this stage are:
Constantly review the effectiveness of the strategy.
Ensure key stakeholders are aware of changes and improvements.
Trigger Marketing: Changing corporate culture
Implementing an event-based marketing strategy requires a cultural shift in the company's thinking. Marketing strategies are customer-centric rather than product-centric.
This has an impact on the volume and types of communications delivered, the products offered, customer contact policies, channels used, etc. It therefore affects many different parts of the brand and will need the support of many stakeholders.
Event-based marketing analyzes customer behavior to identify changes or actions that may indicate a need for a new product or service. This type of strategy should therefore clearly present itself as an approach that offers greater efficiency.
On the other hand, remember that the creation of this type of marketing strategies begins with a series of small changes. In this way, the changes will be implemented little by little, showing the effectiveness of the strategy.
MDirector can help you with your Trigger Marketing strategy. With MDirector's Email Marketing software you can communicate and build customer loyalty by sending your news in a personalized way. You can also create autoresponders. Contact us for more information!
Product sophistication levels are decided by the brand itself based on its capabilities. Simpler Trigger Marketing actions can be carried out. For example, triggering the sending of an email with details of the customer's order when they complete the transaction.
Or higher levels of sophistication. Levels that require tracking customers and their behavior. business contact number list At this stage, it is very important to understand how to use the available data. Only then will it be possible to detect relevant and significant events.
3.- How to respond to these triggers?
This is the stage where the identified triggers are activated. Where the response is actually communicated to the customer. Depending on the nature of the trigger, the response may be automatic or may require a human to follow up.
One of the main obstacles that a brand encounters at this stage is not having the correct resources and processes to respond appropriately to the triggers.
Don't get hung up on processes that aren't perfectly structured. What's required here is to be able to engage the customer in the conversation, completing a needs analysis and then recommending the right products.
Marketers are advised to be flexible in how they respond to triggers. Companies considering this approach should focus on getting triggers right at the right time and implementing them in a flexible response environment. Here are some keys to success to consider at this stage:
Make sure you have the resources and process in place to respond to triggers in a timely manner.
Implement a system to prioritize responses to the most urgent triggers.
Have systems in place to track whether or not the response was carried out.
Be sure to capture information about the customer's reaction to the response.
Maintain some flexibility in the method of exploiting those triggers.
4.- Test and redefine your strategy
analyze
As with any digital marketing strategy, testing and changes are essential to get the best results. The more you analyze, the more effective your strategy will be.
Analysis should be integrated into every part of the process, incorporating indicators of strategy and planning, execution and measurement. Continuous evaluation of the strategy is particularly important in Trigger Marketing as it is a constant and ongoing strategy. Another advantage of continuous evaluation is that it will help you prove the value of the strategy.
One of the biggest challenges is the need for this strategy to offer a longer-term view of the organization's performance, becoming a brand that develops its campaigns focused on the customer and not on the product. In this sense, the keys to success at this stage are:
Constantly review the effectiveness of the strategy.
Ensure key stakeholders are aware of changes and improvements.
Trigger Marketing: Changing corporate culture
Implementing an event-based marketing strategy requires a cultural shift in the company's thinking. Marketing strategies are customer-centric rather than product-centric.
This has an impact on the volume and types of communications delivered, the products offered, customer contact policies, channels used, etc. It therefore affects many different parts of the brand and will need the support of many stakeholders.
Event-based marketing analyzes customer behavior to identify changes or actions that may indicate a need for a new product or service. This type of strategy should therefore clearly present itself as an approach that offers greater efficiency.
On the other hand, remember that the creation of this type of marketing strategies begins with a series of small changes. In this way, the changes will be implemented little by little, showing the effectiveness of the strategy.
MDirector can help you with your Trigger Marketing strategy. With MDirector's Email Marketing software you can communicate and build customer loyalty by sending your news in a personalized way. You can also create autoresponders. Contact us for more information!