Do you have the necessary specialties within your email marketing team?
Posted: Tue Dec 03, 2024 10:30 am
In most of the articles we share with you on this blog, we refer to the advantages and benefits that define the Email Marketing technique, which are quite a few! A tremendously useful technique, with a great return on investment and which has the particularity, compared to other commercial tools, of being easily customizable and segmentable .
However, in addition to all these advantages that we obviously need to know about, we also talk about how to implement it correctly within our businesses. Whether with the help of an Email Marketing tool , which, in addition to sending the emails for you, is also capable of advising you and being at the forefront of all those notions related to the technique. But, in the event that you decide to be totally autonomous in your business and manage Email Marketing in a completely integrated way, we wanted to ask you a question... have you ever considered whether you have the necessary profiles to cover all aspects?
If you are still not sure what these profiles are, don't worry! That's why we are here today: to talk to you about the 4 necessary profiles within the Digital Marketing department focused on Email Marketing .
The 4 profiles you should consider within your Email Marketing team
1.- Creative copywriter
2.- Graphic designer
3.- Technician
4.- Commercial
The 4 profiles you should consider within your Email Marketing team
1.- Creative copywriter
First of all, we want to refer to the copywriter profile in this article. And why is it important? Because, no matter how well you have defined the strategy to follow in terms of technique, if you do not communicate with your petroleum manufacturers email lists community in an appropriate manner, and you do not structure the information in a textual manner, it will be of no use. But, precisely to solve these issues, is what the professional profile of copywriter exists for: a person dedicated to writing and putting into context what you are pursuing with your strategy.
Email Marketing or Social Media? How do we combine both techniques?
2.- Graphic designer
On the other hand, and in most cases, as a double profile of the copywriter, we find the graphic designer who gives visual life to the content written by the former. Let's say that it is totally complementary to the latter: one is in charge of the textual part, and the other of the visual part. And, if there is not a good balance or complementarity, surely the result will not be the expected one.
3.- Technician
On the other hand, we have to refer to the technical profile ; who will be in charge of putting the icing on the cake and being able to program the content written and designed by the two previous profiles, so that it reaches the final destination, which is your community of users. These, in addition to programming the content, must know aspects such as SPF or DKIM, and, of course, know what a UTM is (so that, in this way, everything is connected, and we can complement the statistics of the tool itself with those offered by Google Analytics - in the case that the destination of the CTA is a website or landing page, of course).
4.- Commercial
And last but not least, we find the commercial profile , which - in short - will be the one who ensures the commercial needs and purposes of your Email Marketing campaigns.
Obviously, at the beginning of Email Marketing in any company, it is not surprising that one person can be in charge of all the management, as is normal. But, over time, and even more so if the technique has a great weight within the Digital Marketing strategy of your business, we recommend that - if possible - you start to have this type of profiles; profiles that are sufficiently specialized in each of the aspects that make up Email Marketing to ensure that the result and return on investment are as adequate as possible.
However, in addition to all these advantages that we obviously need to know about, we also talk about how to implement it correctly within our businesses. Whether with the help of an Email Marketing tool , which, in addition to sending the emails for you, is also capable of advising you and being at the forefront of all those notions related to the technique. But, in the event that you decide to be totally autonomous in your business and manage Email Marketing in a completely integrated way, we wanted to ask you a question... have you ever considered whether you have the necessary profiles to cover all aspects?
If you are still not sure what these profiles are, don't worry! That's why we are here today: to talk to you about the 4 necessary profiles within the Digital Marketing department focused on Email Marketing .
The 4 profiles you should consider within your Email Marketing team
1.- Creative copywriter
2.- Graphic designer
3.- Technician
4.- Commercial
The 4 profiles you should consider within your Email Marketing team
1.- Creative copywriter
First of all, we want to refer to the copywriter profile in this article. And why is it important? Because, no matter how well you have defined the strategy to follow in terms of technique, if you do not communicate with your petroleum manufacturers email lists community in an appropriate manner, and you do not structure the information in a textual manner, it will be of no use. But, precisely to solve these issues, is what the professional profile of copywriter exists for: a person dedicated to writing and putting into context what you are pursuing with your strategy.
Email Marketing or Social Media? How do we combine both techniques?
2.- Graphic designer
On the other hand, and in most cases, as a double profile of the copywriter, we find the graphic designer who gives visual life to the content written by the former. Let's say that it is totally complementary to the latter: one is in charge of the textual part, and the other of the visual part. And, if there is not a good balance or complementarity, surely the result will not be the expected one.
3.- Technician
On the other hand, we have to refer to the technical profile ; who will be in charge of putting the icing on the cake and being able to program the content written and designed by the two previous profiles, so that it reaches the final destination, which is your community of users. These, in addition to programming the content, must know aspects such as SPF or DKIM, and, of course, know what a UTM is (so that, in this way, everything is connected, and we can complement the statistics of the tool itself with those offered by Google Analytics - in the case that the destination of the CTA is a website or landing page, of course).
4.- Commercial
And last but not least, we find the commercial profile , which - in short - will be the one who ensures the commercial needs and purposes of your Email Marketing campaigns.
Obviously, at the beginning of Email Marketing in any company, it is not surprising that one person can be in charge of all the management, as is normal. But, over time, and even more so if the technique has a great weight within the Digital Marketing strategy of your business, we recommend that - if possible - you start to have this type of profiles; profiles that are sufficiently specialized in each of the aspects that make up Email Marketing to ensure that the result and return on investment are as adequate as possible.