The color orange represents a positive attitude.

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Your emails should be able to persuade subscribers to click and make the desired conversion. That's why you need to create strong and prominent calls to action .

But how do you design a CTA in email marketing to create a brand image? Does this bulk cell phone number list element really help build personality?

The answer is yes.

Highlight the call-to-action buttons with the right colors, preferably following the style used so far to generate greater recall.

As you know, colors are a very powerful element to persuade the reader:

Red evokes a sense of urgency.
On the other hand, yellow stimulates the user.
Blue colors generate confidence.
Green conveys growth and harmony.
And dark tones like black represent elegance and authority.
Choose the perfect color scheme that best suits your message and make your CTAs persuade the user.

4.- Permission Marketing to create brand image
To build a good brand image, you need to ask for permission from subscribers before you start your releases.

Nobody likes their inbox flooded with uninteresting emails. That's why, to avoid creating a negative impact and comply with GDPR, you need to practice double opt-in .

You can ask your subscribers to set their own preferences for schedules and content. And as always, make unsubscribing easy.

5.- Take care of the design elements


Design is vital in your email marketing strategy to create a brand image. Above all, because thanks to it you can generate positive and memorable impacts on your subscribers .

That’s why you need to make sure your pieces are engaging and create some intrigue. That is, if you use the most appropriate email elements such as illustrations, real images, plain text layouts, interactive elements or different colors, you will make a difference.

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All in all, personalization is vital in email marketing to create a brand image. Thanks to it, better results and more powerful campaigns are achieved. But it is also the key ingredient to get closer to the user and make your designs more valuable.

6.- Share your brand's story
Email marketing to create brand image story