However, achieving these results requires more than just generic messages.

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For example, The Radicati Group has revealed that since January 2017, the number of users who actively use this channel has seen considerable growth. Since that date, 3.7 billion people have been encouraged to use this channel. And predictions indicate that in 2018, the number will continue to grow by 3%.

In addition, another study indicates that email marketing generates 174% more conversions than Facebook and Twitter. In fact, it achieves an ROI of $44 for every dollar invested.


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Today's consumer wants to engage on an individual level. And the way to do that is bua africa whatsapp number south africa by learning how to use personalized emails. It's the only way to tell the user that they are unique, important, and taken into account at all times. This creates credibility, engagement, and trust.

Email personalization is so effective that simply including the user's name in the subject line will give you a 26% higher chance of your email being opened. In fact, a personalized email increases conversion rates up to six times more than a generic one.

Don't believe it? Do you think it's not necessary to learn how to use personalized emails?

Take note of these data :

Segmented emails are 14% more likely to be opened than mass emails.
Email marketing campaigns targeted to specific segments increase revenue by up to 760%.
Personalizing images based on the email recipient's location provides 29% higher click-through rates.
On average, businesses experience a 20% increase in sales after personalizing their content.
How to use personalized emails to generate clients
Did you know that 83% of brands do not carry out a proper analysis of their database? In fact, that same percentage uses basic segmentation systems to personalize their emails. That is why it is so important to understand how to use personalized emails once your database has been segmented.

1.- Create specific contact segments
How to use personalized email segments

The goal of any personalized marketing campaign is to move away from the one-size-fits-all model that treats all subscribers as if they have the same needs and interests.

And part of the reason personalized campaigns drive sales is because they ensure that the email in question is relevant to the recipient. But to do that, you need to segment your database.

Segmentation will allow you to create highly specific content for specific segments. And one of the consequences is that you will generate fewer unsubscribes and have lower spam rates.

The most common segments you can start with are:

The geographical location.
Demography.
Market and Industry.
Activity from previous emails.
The workflow activity.
Buyer personas.
However, the easiest way to achieve this segmentation is through forms. Or simply by asking the user, in one of your first emails, to decide what information they want to receive and how often.