So if you want to achieve and maintain a lower cost per lead, you need to prevent your creative output from going stale.Make an effort to try new things. Roll out fresh ad campaigns with distinct approaches using assorted formats and use A/B testing to test variants. The more you test, the better you’ll understand what works for your target audience, and even minor tweaks can add up to significant performance boosts.Target long-tail keywordsTo go for big results, businesses can favor competing for high-traffic, high-cost keywords. This is misguided in two ways. Firstly, it denies the clear truth that succeeding by targeting such keywords is all but impossible without funding that rivals industry leaders.
Secondly, it misses the value of other keywords.Long-tail keywords—those central african republic email list 14147 contact leads that extend with specific modifiers—don’t get as many searches or clicks, but they get searches from people with serious intent to act. And because industry giants don’t need to be subtle, they often overlook targeting those keywords, leaving room for you to take advantage.Tweak your campaign timingWhat you say matters, but when you say it can also impact your fortunes. An excellent ad served while your top prospects are asleep is a huge waste, yet plenty of businesses don’t put much thought into timing when they run campaigns.
As part of your audience research, try to figure out when your targets are most likely to be receptive to what you’re trying to say. Consider when they sleep, when they work, when they go out, and when they’re most attentive. Simply improving your ad timing has the potential to noticeably improve your CPL.Use automation to nurture leadsOnce you’ve earned a lead, you need to give it the best possible chance of converting, which means nurturing it. If you establish interest but step back and leave everything to the prospect, they’ll likely end up looking elsewhere.