landing pages testimonials case study

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Engagement is a key factor in achieving better search rankings. But it is also essential for any landing page, including your home page, to move users from the top of the funnel to the final sale.

Testimonial landing pages can help both with SEO and traffic generation, which is why it's a good idea to include reviews on your own homepage.

You can apply this technique as in the example. If the customer needs a final push to buy, perhaps the testimonial will help.

8.- Create a section that compiles all the testimonies
landing pages of testimonials compilation

Testimonial landing pages work. You've proven it. So, how about creating a section in your home menu where all the user sees are testimonials?

Once you have a collection of satisfied customers, you should refine the way you share or display reviews. For example, The Dairy Fairy compiles customer reviews on a single page.

9.- Can an influencer help you?

It has been proven that influencer marketing works, and even more so on landing pages with testimonials. The key is to show a specialist in the sector talking about how your product or service works. This will generate even more credibility.

According to AdWeek , marketers say the most valuable aspect of an influencer marketing campaign is:

For 87%, the influencer creates authentic content about your brand.
77% say that influencers boost engagement with your brand.
And 56% say it attracts traffic to your website or specific landing pages.
That's why you need to find an influencer in your sector and build a solid relationship with them.

However, users trust people who know a lot about a topic. And although british telegram testimonial landing pages are a good place to include an influencer, where this review will really work is on social media.

Marucci is certainly one of the best when it comes to influencer marketing. Professional baseball players regularly demand its products, and the brand capitalizes on that loyalty.

10.- In the form of a case study

These types of testimonial landing pages are not recommended for all e-commerce sites. However, technology companies are one of the biggest beneficiaries of reviews in this format. Above all, because they are able to demonstrate their value and show why their solutions are effective.

For example, Bright Agrotech has testimonial landing pages with case studies showing different farmers using their products and systems.

If you sell solutions of this type, creating landing pages with testimonials featuring case studies with real clients, photos and videos of them, can be one of the best options.

What about your business? Have you already started using testimonials in your digital strategies? As you can see, a good way to do it is with an effective landing page. But, if you don't have one, don't worry. MDirector is an email marketing platform that includes a generator of attractive landing pages that your users will love. Try Landing Optimizer and you will see the great results it will give you.