Beehiiv has just launched usa phone number list advanced segmentation tools to enhance this experience. Leverage Analytics for Continuous Improvement Analytics can give you insights into what you’re doing right and what you can improve. There are always opportunities for improvement, and key performance indicators like open rates and click-through rates can give you a clear picture of your audience’s engagement. Open Rate and Click-through Rate The two best metrics for measuring audience engagement are open rate and click-through rate.

While this can certainly show growth, it doesn't mean much if your subscribers aren't engaging with your content. However, open and click-through rates can give you a bird’s eye view of your audience’s level of engagement so you can adjust your strategy accordingly. Here’s an overview of the two types of ratios: Open rate: This percentage tells you how many subscribers opened your email Click-through rate: This percentage tells you how many subscribers clicked on the link you shared in the email Respond to legal and Compliance Challenges It’s critical to stay aware and comply with the law when crafting emails.