We suggest you use the following key performance indicators (KPIs) to evaluate the effectiveness of your marketing efforts. Conversion of target actions: percentage of visitors who filled out the feedback form; percentage of transitions to the site from various sources; the proportion of visitors who made a call; percentage of bookings for services through the website. Behavioral metrics: average time spent on site; most visited pages; browsing depth (number of pages per session); percentage of repeat visits; bounce rate (the percentage of users who leave the site immediately after entering it). Return on Investment (ROI): ROI = ((Revenue – Expenses) / Advertising Costs) × 100% A positive ROI indicates a successful campaign, while a negative ROI signals the need to adjust your strategy.
Customer Retention Strategies Attracting new clients is important, but retaining existing ones is no less important. In the highly competitive beauty industry, quality of service alone may not be enough to ensure a repeat visit from a client. You need to constantly remind them of yourself and keep up with new trends in the industry. It is important to retain customers for several reasons: Financial benefit. A regular customer brings in more profit per month than several one-time visitors. Word of mouth. Satisfied customers recommend the salon to their friends, which increases the influx of new visitors without additional costs on your part.
