Simply put, a social media crisis is anything that could negatively impact your business’s reputation and reception through social media.
Negative sentiment spike during crisis
Negative sentiment spike during famous singer Lizzo’s crisis
It’s much more than one negative opinion or comment buy whatsapp number database under a post. A crisis is a situation that creates a wave of offensive statements which get out of your control.
Read Four Crisis Management Steps to Take to Stop a Disaster
Types of social media crises
Social media crises can even be classified into types:
Multi-channel crisis – extremely dangerous because it has the potential to go viral and generate a great deal of negative publicity very quickly.
Emerging crisis – If you don’t anticipate and deal with it as soon as possible, it can quickly escalate into a bigger scandal.
Industry crisis – occurs when a vendor or competitor is experiencing a social media crisis. For example, when many fashion brands are suddenly all attacked for non-transparent actions.
Fake news – in the age of social media, a post can go viral in just one click. The ability to detect rumors about your brand quickly is essential.
