The elements that are generating changes in Email Marketing
Posted: Tue Dec 03, 2024 10:20 am
Email Marketing is, without a doubt, that remarkable and efficient technique that, in terms of ROI, almost certainly generates a positive result.
However, the fact that it has always remained a successful technique – despite the pros and cons it has faced – does not mean that everything remains the same as it was in the past.
Over time, both the technologies and mechanics of companies and consumers and their way of demanding services have changed; and believe us… it has not been an insignificant change.
Derived from this, in our article today we want to share with you the four key elements that have generated a direct change in Email Marketing -which although its success is and will be (for now) as successful as ever- it is true that it has changed in some terms and mechanics.
Post Content
What elements have generated the change in Email Marketing?
The high level of data requirements
The new Data Protection Act of 2018 (LOPD)
New technologies and AI
The visual change of the elements of Email Marketing and electronic mail
What elements have generated the change in Email Marketing?
The high level of data requirements
As we know, data is extremely relevant and decisive in any company, in any campaign and under any strategy. And, as it could not be otherwise, it is also in Email Marketing . What has changed is the way in which companies use and extract data to connect with their consumers and their albania business email list community. A few years ago, data provided us with relevant information to know how to manage products. Now, years later, evolution has led us to understand data in a way that not only focuses on the product, but on improving the user's shopping experience.
5 tips to increase your deliverability in Gmail
Data has become a necessary element to be able to offer users what they are interested in, thus achieving better results. In other words, we no longer seek - through data - to know the exact reports that revolve around a product, but rather the particular and individual person, achieving an improvement in the purchasing experience of this and in the level of engagement that it will generate around our brand.
The new Data Protection Act of 2018 (LOPD)
The new Data Protection Act, which came into force last year 2018 (LOPD), and which we have talked about in some other articles on this blog , has generated much greater control over the personal information of each user.
In the particular and specific case of Email Marketing, this change has marked a before and after in this technique, since companies have been forced to update their databases ensuring that only those users who, after the communication of the LOPD, verified and confirmed that they were still interested in receiving information from each of the brands, remain in them .
This, which at first may have seemed like a disaster for those brands that lost users from their databases, has actually generated a positive change, given that those users who accepted the new policy were those who were truly interested in continuing to receive information from our brand.
In this way, companies in this situation have achieved efficiency in their mailings, eliminating from their databases those users who, months ago, received their content but did not even show the slightest interest in it. Now, the amount that companies invest in Email Marketing carries with it the certainty that, to put it informally, they are not going to "waste" the money invested, but that the return on it will be entirely fruitful.
How to create a unified Social Media & Email Marketing strategy
New technologies and AI
New technologies, such as those that revolve around Augmented Reality, have achieved a crucial change in Email Marketing, providing new correlations based on data extracted from the technique, generating a more logical strategy when it comes to personalizing emails and automating responses.
Among other things, they allow companies to segment their databases more appropriately, recommend products in a more personal way (thus increasing conversions more easily), obtain specific information about each client in terms of their life cycle, automate shipments, generate A/B tests, and much more.
The visual change of the elements of Email Marketing and electronic mail
The visual and interactive changes that everything related to digital marketing undergoes every day also affect Email Marketing, since continuous improvements now force brands to adapt to changes and continually innovate.
While it is true that this situation - which can easily be understood as an advantage - provides us with guidelines and strategies that will allow us to make use of these improvements in order to take advantage of their potential and prevent our content from being sent directly to the trash. In other words, they will allow us to create much more attractive content, managing to capture the attention of consumers to a greater extent, and thus achieve user loyalty in relation to our brand.
However, the fact that it has always remained a successful technique – despite the pros and cons it has faced – does not mean that everything remains the same as it was in the past.
Over time, both the technologies and mechanics of companies and consumers and their way of demanding services have changed; and believe us… it has not been an insignificant change.
Derived from this, in our article today we want to share with you the four key elements that have generated a direct change in Email Marketing -which although its success is and will be (for now) as successful as ever- it is true that it has changed in some terms and mechanics.
Post Content
What elements have generated the change in Email Marketing?
The high level of data requirements
The new Data Protection Act of 2018 (LOPD)
New technologies and AI
The visual change of the elements of Email Marketing and electronic mail
What elements have generated the change in Email Marketing?
The high level of data requirements
As we know, data is extremely relevant and decisive in any company, in any campaign and under any strategy. And, as it could not be otherwise, it is also in Email Marketing . What has changed is the way in which companies use and extract data to connect with their consumers and their albania business email list community. A few years ago, data provided us with relevant information to know how to manage products. Now, years later, evolution has led us to understand data in a way that not only focuses on the product, but on improving the user's shopping experience.
5 tips to increase your deliverability in Gmail
Data has become a necessary element to be able to offer users what they are interested in, thus achieving better results. In other words, we no longer seek - through data - to know the exact reports that revolve around a product, but rather the particular and individual person, achieving an improvement in the purchasing experience of this and in the level of engagement that it will generate around our brand.
The new Data Protection Act of 2018 (LOPD)
The new Data Protection Act, which came into force last year 2018 (LOPD), and which we have talked about in some other articles on this blog , has generated much greater control over the personal information of each user.
In the particular and specific case of Email Marketing, this change has marked a before and after in this technique, since companies have been forced to update their databases ensuring that only those users who, after the communication of the LOPD, verified and confirmed that they were still interested in receiving information from each of the brands, remain in them .
This, which at first may have seemed like a disaster for those brands that lost users from their databases, has actually generated a positive change, given that those users who accepted the new policy were those who were truly interested in continuing to receive information from our brand.
In this way, companies in this situation have achieved efficiency in their mailings, eliminating from their databases those users who, months ago, received their content but did not even show the slightest interest in it. Now, the amount that companies invest in Email Marketing carries with it the certainty that, to put it informally, they are not going to "waste" the money invested, but that the return on it will be entirely fruitful.
How to create a unified Social Media & Email Marketing strategy
New technologies and AI
New technologies, such as those that revolve around Augmented Reality, have achieved a crucial change in Email Marketing, providing new correlations based on data extracted from the technique, generating a more logical strategy when it comes to personalizing emails and automating responses.
Among other things, they allow companies to segment their databases more appropriately, recommend products in a more personal way (thus increasing conversions more easily), obtain specific information about each client in terms of their life cycle, automate shipments, generate A/B tests, and much more.
The visual change of the elements of Email Marketing and electronic mail
The visual and interactive changes that everything related to digital marketing undergoes every day also affect Email Marketing, since continuous improvements now force brands to adapt to changes and continually innovate.
While it is true that this situation - which can easily be understood as an advantage - provides us with guidelines and strategies that will allow us to make use of these improvements in order to take advantage of their potential and prevent our content from being sent directly to the trash. In other words, they will allow us to create much more attractive content, managing to capture the attention of consumers to a greater extent, and thus achieve user loyalty in relation to our brand.