Then there’s Pet Supplies Plus, which came up with the name “Preferred Pet Club” for their animal-loving shoppers.
Pet Supplies Plus sales incentive program
“Points” and “miles” have become industry standard names for the currency that customers earn and spend in rewards programs.
And while there’s no doubt that these are effective terms, oman telephone directory you should know that you have the freedom in your own rewards program to choose something new.
Giving points a different name that is still connected to your organization, of course, is a fun way to make an impression. A map and atlas wholesaler might give out 2 “flags” per dollar spent.
An organic dog food brand could offer 100 “treats” with the purchase of a large bag of kibble, and a shoe store might let customers earn, well, “shoes”!
3. Give a chance for people to earn without spending
There’s one problem with building a sales incentive program that rewards only purchases. Sure, you’ll get people to sign up and come back, but if your shoppers feel like they’re being used for their hard-earned pennies, you risk having a failed rewards program.
Build a program that rewards other engagements and actions in your store. For example, offer points when shoppers read your latest blog post or check out your latest video.
