15 Metrics to Track SMM Effectiveness
Posted: Wed Dec 18, 2024 9:51 am
How to evaluate the effectiveness of marketing and advertising in social networks? The standard cliche is to evaluate the effectiveness of business promotion in social networks by the number of subscribers and likes under the post. The direction of Social Media Marketing (SMM) or marketing in social networks is much more interesting than these banal ideas.
Irina Zubko
Administrator of the booking center RusGeo.me
How to evaluate the effectiveness of whatsapp database marketing and advertising in social networks?
Metrics for Marketers and Executives
A standard cliche is to evaluate the effectiveness of business promotion in social networks by the number of subscribers and likes under a post. The direction of Social Media Marketing (SMM) or marketing in social networks is much more interesting than these banal ideas.
There is such a thing as metrics - these are digital performance indicators that can be measured and monitored as they develop as you work in a given direction. Depending on the management level, you can monitor different metrics. For example, for an Internet marketer, it is important to monitor conversions and the level of involvement ER (Engagement Rate). For the owner, the metrics of ROI (Return on investment) or ROMI (Return on marketing investment) are more interesting, that is, the return on investment and the payback of marketing investments.
Some of the existing metrics in SMM can be combined into groups - this is not a complete classification, we will consider it in more detail in the following articles.
Metrics for assessing subscriber dynamics
Metrics for assessing audience feedback
Metrics for assessing communication from an SMM specialist
Irina Zubko
Administrator of the booking center RusGeo.me
How to evaluate the effectiveness of whatsapp database marketing and advertising in social networks?
Metrics for Marketers and Executives
A standard cliche is to evaluate the effectiveness of business promotion in social networks by the number of subscribers and likes under a post. The direction of Social Media Marketing (SMM) or marketing in social networks is much more interesting than these banal ideas.
There is such a thing as metrics - these are digital performance indicators that can be measured and monitored as they develop as you work in a given direction. Depending on the management level, you can monitor different metrics. For example, for an Internet marketer, it is important to monitor conversions and the level of involvement ER (Engagement Rate). For the owner, the metrics of ROI (Return on investment) or ROMI (Return on marketing investment) are more interesting, that is, the return on investment and the payback of marketing investments.
Some of the existing metrics in SMM can be combined into groups - this is not a complete classification, we will consider it in more detail in the following articles.
Metrics for assessing subscriber dynamics
Metrics for assessing audience feedback
Metrics for assessing communication from an SMM specialist