Community audience growth rate
Posted: Wed Dec 18, 2024 9:34 am
Measured by a simple formula:
number of new subscribers / number of subscribers in total * 100%
By replacing the total number of subscribers in the formula denominator with the net increase (the number of new subscribers minus the number of those who left the community), we get a percentage value of how many of the newcomers remain in our community. This will indicate how interesting the community is and how it holds the attention of subscribers.
3. Number of views (Views)
The standard indicator reports the number of views for all buy whatsapp phone numbers list community posts in a certain period. Please note that the number of views is not equal to the number of people who viewed the post, for example, if one person views the post 10 times, then the social network statistics will give you 10 views (Views).
4. Reach
In the reports, you should understand that these are unique users, that is, people who have seen your post at least once. This is the main difference from the previous indicator. The following types of coverage are distinguished:
organic - users who saw your post in the community;
viral - users who saw a repost of a community post;
advertising - users who saw the advertising post.
Full coverage is equal to the sum of all previous coverages. It can be tracked in special programs, for example, the simple service livedune, the cost of which starts from 195 rubles and has a three-day trial period.
Metrics for assessing audience feedback
These are metrics that show your subscribers' reaction to the group management. Likes, comments and reposts/shares are the simplest of them and are well-known to everyone. But they are far from the only ones. The Popsters service can calculate many ER for any periods, and in comparison with competing companies. The cost of the service starts from 399 rubles, there is also a trial period of 10 days (or 10 downloads).
5. Love rave (LR) is the likes of your audience as a whole
Likes/Followers * 100%
6. Talk rate (TR) is comments converted to audience size
Comments / subscribers * 100%
7. Amplification Rate (AR)
This is a percentage indicator showing how often your audience reposts. The higher the indicator, the easier it will be for the healthy development of the community and the free growth of its participants.
Shares / Number of posts * 100%
8. Engagement Rate (ER)
There are quite a few engagement indicators and they can be calculated in different ways. The indicator itself is quite generalized, so for a more accurate picture for a certain period, you should look at the dynamics of several ER indicators. In addition, when reporting to management on the growth indicator in the group, be sure to report in conjunction with ER, this will give you the opportunity to understand: a live audience has joined your community, or are they bots. With healthy audience growth, the engagement indicator should not fall.
number of new subscribers / number of subscribers in total * 100%
By replacing the total number of subscribers in the formula denominator with the net increase (the number of new subscribers minus the number of those who left the community), we get a percentage value of how many of the newcomers remain in our community. This will indicate how interesting the community is and how it holds the attention of subscribers.
3. Number of views (Views)
The standard indicator reports the number of views for all buy whatsapp phone numbers list community posts in a certain period. Please note that the number of views is not equal to the number of people who viewed the post, for example, if one person views the post 10 times, then the social network statistics will give you 10 views (Views).
4. Reach
In the reports, you should understand that these are unique users, that is, people who have seen your post at least once. This is the main difference from the previous indicator. The following types of coverage are distinguished:
organic - users who saw your post in the community;
viral - users who saw a repost of a community post;
advertising - users who saw the advertising post.
Full coverage is equal to the sum of all previous coverages. It can be tracked in special programs, for example, the simple service livedune, the cost of which starts from 195 rubles and has a three-day trial period.
Metrics for assessing audience feedback
These are metrics that show your subscribers' reaction to the group management. Likes, comments and reposts/shares are the simplest of them and are well-known to everyone. But they are far from the only ones. The Popsters service can calculate many ER for any periods, and in comparison with competing companies. The cost of the service starts from 399 rubles, there is also a trial period of 10 days (or 10 downloads).
5. Love rave (LR) is the likes of your audience as a whole
Likes/Followers * 100%
6. Talk rate (TR) is comments converted to audience size
Comments / subscribers * 100%
7. Amplification Rate (AR)
This is a percentage indicator showing how often your audience reposts. The higher the indicator, the easier it will be for the healthy development of the community and the free growth of its participants.
Shares / Number of posts * 100%
8. Engagement Rate (ER)
There are quite a few engagement indicators and they can be calculated in different ways. The indicator itself is quite generalized, so for a more accurate picture for a certain period, you should look at the dynamics of several ER indicators. In addition, when reporting to management on the growth indicator in the group, be sure to report in conjunction with ER, this will give you the opportunity to understand: a live audience has joined your community, or are they bots. With healthy audience growth, the engagement indicator should not fall.