It helps you collect data and rely on factual information.
You get a 360-degree view of what has happened and what is happening brazil whatsapp number list female now on social media to decide on the next step in your crisis management plan.
It allows you to respond faster.
Social listening helps you quickly catch a negative vibe around your brand and improve your crisis communications strategy with an instant response.
How to Use Social Media Listening for Crisis Management
Take a three-stage approach:
Pre-crisis stage
Crisis stage
Post-crisis stage
Let’s go through them one by one.
Social listening at the pre-crisis phrase
Preparation during calm times is the first thing to do for effective crisis management.
Use social listening to watch out for possible danger on different social channels:
“It is necessary to play the game of anticipation on each social channel,” believes Tom Golubovich, Head of Marketing & Media Relations at Ninja Transfers.
“There are majorly two simple rules in this game. Rule #1: pay attention to spikes in brand mentions or negative sentiments. Rule #2: address comments that can potentially lead to a negative backlash or spread untrue information about your product or service,” he highlights.
For example, Ninja Transfers noticed a TikTok comment about the issue with the printed art after stretching the shirt. The company decided to bust this myth once and for good to prevent it from catching on.
