Abandoned Cart Emails: Examples and Tips to Recover More Carts and Increase Conversions
Posted: Wed Dec 18, 2024 8:48 am
Best abandoned cart emails and examples to boost conversions
Online shopping is convenient. It makes it easy for customers to shop from the comfort of their homes. And they get their items delivered right to their doorstep.
If you are an online store owner or retailer, online shopping allows you to reach a wider customer base than before without incurring additional storage fees.
But there is also a major challenge that every online store owner faces: shopping cart abandonment .
This guide will cover what cart abandonment is and country wise email marketing database share the best ways to re-engage shoppers with an effective email marketing campaign.
Read on to learn more.
Table of contents.
What is cart abandonment?
Common reasons for cart abandonment
Abandoned Cart Emails
Top Tips and Tricks for Sending Abandoned Cart Emails
Setting up a cart abandonment workflow
Use pop-ups, website forms, and testimonials
Final Thoughts: Best Abandoned Cart Email Examples to Increase Conversion Rate
What is cart abandonment?
Cart abandonment occurs when a shopper adds one or more items to their cart but does not purchase them.
After averaging cart abandonment rates across 46 different e-commerce studies, Baymard Institute found that 69% of shoppers abandon their carts.
Common reasons for cart abandonment
Why do people abandon their shopping carts? There are several reasons:
High prices
Many shoppers abandon their carts due to high shipping or product costs. A 2019 United Parcel Service report shows that 41% of shoppers abandoned their cart due to higher-than-expected shipping costs, and 29% abandoned their cart after comparing prices.
This makes sense. Nobody wants to pay more than necessary.
Lack of confidence
Buyer hesitation is another common cause of abandoned carts. Shoppers may hesitate to make a purchase due to a lack of confidence.
The above Baymard Institute study shares that 17% of shoppers abandon carts because they did not trust the website with their credit card information.
Common reasons for this buyer hesitation include:
Outdated website design
Lack of social proof: reviews
Without social presence
Information is missing
Product information helps customers understand what they are buying. If they find missing or false information, they will not trust your brand.
You need decent copy and quality product images to help your customers decide.
Abandoned Cart Emails
Abandoned cart emails are emails sent to re-engage shoppers who left items at checkout. These emails remind customers of the value of the product and focus on their pain points. On top of that, these emails often incentivize purchasing by offering free shipping, discounts, or other deals.
These are the purposes of the best abandoned cart emails:
Value Proposition — Abandoned cart emails can remind your customers of the value proposition and what they will miss if they do not purchase a product.
Personalization — You can personalize the customer experience with an abandoned cart email. You can create personalized emails by including the customer’s name and asking a question.
Offers and Discounts — You can use abandoned cart emails as the perfect opportunity to offer shoppers additional deals.
You can send them a discount or special promotion that will encourage them to complete the checkout process and become paying customers.
Top Tips and Tricks for Sending Abandoned Cart Emails
Now that you know why you should send abandoned cart emails, let's talk about some practical tips and abandoned cart email examples that will help you create an abandoned cart email for your business.
Online shopping is convenient. It makes it easy for customers to shop from the comfort of their homes. And they get their items delivered right to their doorstep.
If you are an online store owner or retailer, online shopping allows you to reach a wider customer base than before without incurring additional storage fees.
But there is also a major challenge that every online store owner faces: shopping cart abandonment .
This guide will cover what cart abandonment is and country wise email marketing database share the best ways to re-engage shoppers with an effective email marketing campaign.
Read on to learn more.
Table of contents.
What is cart abandonment?
Common reasons for cart abandonment
Abandoned Cart Emails
Top Tips and Tricks for Sending Abandoned Cart Emails
Setting up a cart abandonment workflow
Use pop-ups, website forms, and testimonials
Final Thoughts: Best Abandoned Cart Email Examples to Increase Conversion Rate
What is cart abandonment?
Cart abandonment occurs when a shopper adds one or more items to their cart but does not purchase them.
After averaging cart abandonment rates across 46 different e-commerce studies, Baymard Institute found that 69% of shoppers abandon their carts.
Common reasons for cart abandonment
Why do people abandon their shopping carts? There are several reasons:
High prices
Many shoppers abandon their carts due to high shipping or product costs. A 2019 United Parcel Service report shows that 41% of shoppers abandoned their cart due to higher-than-expected shipping costs, and 29% abandoned their cart after comparing prices.
This makes sense. Nobody wants to pay more than necessary.
Lack of confidence
Buyer hesitation is another common cause of abandoned carts. Shoppers may hesitate to make a purchase due to a lack of confidence.
The above Baymard Institute study shares that 17% of shoppers abandon carts because they did not trust the website with their credit card information.
Common reasons for this buyer hesitation include:
Outdated website design
Lack of social proof: reviews
Without social presence
Information is missing
Product information helps customers understand what they are buying. If they find missing or false information, they will not trust your brand.
You need decent copy and quality product images to help your customers decide.
Abandoned Cart Emails
Abandoned cart emails are emails sent to re-engage shoppers who left items at checkout. These emails remind customers of the value of the product and focus on their pain points. On top of that, these emails often incentivize purchasing by offering free shipping, discounts, or other deals.
These are the purposes of the best abandoned cart emails:
Value Proposition — Abandoned cart emails can remind your customers of the value proposition and what they will miss if they do not purchase a product.
Personalization — You can personalize the customer experience with an abandoned cart email. You can create personalized emails by including the customer’s name and asking a question.
Offers and Discounts — You can use abandoned cart emails as the perfect opportunity to offer shoppers additional deals.
You can send them a discount or special promotion that will encourage them to complete the checkout process and become paying customers.
Top Tips and Tricks for Sending Abandoned Cart Emails
Now that you know why you should send abandoned cart emails, let's talk about some practical tips and abandoned cart email examples that will help you create an abandoned cart email for your business.