For instance, ethical issues may go straight to executives brazil whatsapp number and public relations (PR) managers. Customer service issues might go to the department head.
Example: Southwest Airlines passenger disaster
A good example is Southwest Airlines’ handling of a passenger’s death in 2018. Shrapnel on a Southwest flight dislodged and killed a passenger sitting by the window. Southwest didn’t hand off response duties to lawyers or PR specialists. Instead, the company handed out $5,000 checks to surviving customers. This decision had to come from the top.
Read Crisis Management Plan Examples: The Best & The Worst
Handling core issues
The crisis might arise on social media, but a deeper core issue could have caused it. Find out what the core issue is instead of looking at the surface. Make deeper investigation into core issues a part of your structured plan of action. And most importantly, take action to address the issue.
