In recent years, SaaS has gone from being a trendy technology trend to a solution trusted by many businesses and individuals.
According to Yalantis.com , factors such as cost-effectiveness, availability of timely updates, and easy maintenance have contributed to this growth. This dependency has increased the need for web design SaaS. This year, SaaS could reach $145 million.
If you want to offer a unique service or create a successful product that meets the needs of your target audience, you should focus on the SaaS design patterns you use on your site. This is because visitors will look at these elements to determine whether your product or service is worth their time.
For this reason, your SaaS website needs to be attractive and stand out. country b2b b2c email list It should also convey a clear message and help your target customers understand the value of your service.
Specifics of SaaS Website Design
Before selecting the best SaaS website designs, it is essential to understand the details of website design. Nowadays, SaaS has become a popular public cloud service .
Statistics indicate that 89% of consumers choose a brand with an excellent user experience over its competitor.
Furthermore, 94% of first impressions of a site are related to design.
Therefore, you need to look for ways to stand out, attract loyal customers, and gain a competitive advantage through various strategies, such as implementing memorable design elements.
However, having a unique SaaS website is one of the most effective techniques in this tight market. This is because it effectively presents your product or service to your target customers and explains how it works. It also attracts more users with attractive web pages.
A SaaS website also allows end users to take advantage of the benefits that your SaaS product offers.
SaaS Website Practices
To take advantage of these benefits, you need to follow several SaaS site design practices. These include:
Intuitive interface
Your competitiveness in the SaaS industry depends on your ability to retain visitors to your website and ensure that their navigation journey is seamless. To achieve this, you need to create an intuitive and easy-to-perceive interface that allows end users to access vital information effortlessly.
According to statistics, it takes users 2.6 seconds to identify influential parts of a website and 0.05 seconds to form an opinion about a brand. Therefore, a difficult-to-understand interface will confuse your potential customers and drive them away.
Clear website navigation
Another practice you should observe when creating a SaaS website is clear navigation. A SaaS homepage usually contains little information.
For this reason, be sure to include important information, such as links and CTAs, and place it where users can easily find it.
Instant introduction of products or services
It’s crucial to give your SaaS website visitors a clear idea of what you’re dealing with. You should also explain to them how your product works, its key features, and the benefits it offers.
Your target customers should realize this value immediately after opening your page. You can introduce the product through a remarkable heading , an attractive photo, or a simple demonstration.
Notable CTAs
It is advisable to have distinctive and attractive call-to-action buttons on your SaaS website.
Additionally, you should consider placing them at the top of the website where visitors can see them and take the required action.
For example, you can ask them to sign up or view a demo.
Include reviews from satisfied customers
SaaS solution providers should also include customer reviews on their websites. This additional information will allow users to feel closer to the benefits described. It will also convince others to use their SaaS product or service.
Best SaaS Website Designs
After learning the principles to follow when creating a SaaS product, you need to determine the best design to use for your website. Read on to learn some examples of the best SaaS website designs in 2022.
Dropbox
Dropbox’s web design is simple, clean, and minimal. The homepage has well-written taglines and text that conveys the services offered and their key features.
Additionally, it offers a simple registration form that users can fill out to start using the service.
