It is a way to show your clients the potential that your website can have in terms of protection by having your own security certificate, direct access to email and a page where you can carry out electronic commerce without complications, without having to use a browser.
You may be wondering how a dedicated IP can improve your business or startup, and even what the difference could be if you decide to opt for a shared IP instead.
To begin with, you should be aware that an IP is a unique series of numbers that oman business email list identifies individual computers accessing the network of networks.
If you have a domain and want to consult your website, the computer you are using and that you have registered can directly access the server where your information is hosted, without needing to do so through a common browser, since your domain points to an IP address, which is unique and unique on the Internet .
When you decide to go with shared hosting, you are participating and sharing the IP with hundreds of clients and with several domains.
This can be, in a way, appropriate when you do not plan for your website to have a commercial impact or to reach important topics such as e-commerce.
But let's explain why, as a digital creative agency, it is important that you have a dedicated IP.
Dedicated IP
One of the biggest problems you can face when sharing an IP address is being labeled as a company that sends spam from the brands or firms you work with, even though it's not your fault.
For example, there are many companies that have blacklists of agencies based on the emails or advertising they constantly send.
If you have an IP that you share with hundreds of domains and only one email account, the IP is compromised and can send spam emails, which could put your company on that blacklist.
Both email service providers and Internet providers search each IP address, when an email is received, to ensure that it is not a company on the famous blacklist, and if it is identified as positive, it will be rejected, which puts your emails at risk.
If you don't want this factor to affect the use and reputation of your email, the best thing you can do is acquire a dedicated IP.
If you, as a creative digital agency, have decided to have an online store, you will want your website to be able to encrypt and protect your customers' information when they make a purchase on your site.
For this you will need an SSL certificate.
When you visit a website that contains the prefix http:// at the beginning, it means that it is not secure. What this means is that any information you send to that page is vulnerable to a cyber attack.
If, on the other hand, you are visiting a website that is https://, with that “s” at the end it means that you are accessing a page that will encrypt the data so that it cannot be exploited by cybercriminals.
Advantages of a dedicated IP
The important thing to note is that to obtain an SSL certificate that supports you in the matter of security and protection of information, you will need a dedicated IP.
A dedicated IP can also improve your website's performance. You'll be able to handle traffic from your web server faster and get better protection if a group of hackers decides to launch a denial of service (DDoS) attack.
You know that these cause an overload of increased traffic that disables a server and leaves you out of operation on the Internet.
Having a dedicated IP would ensure that even though there may be other targeted IPs, the traffic is filtered on the server and does not affect your website or email, helping you to keep your business running as usual.
