Content Marketing vs. Inbound Marketing
Posted: Wed Dec 18, 2024 6:21 am
Buyer personas Contents Content creation Inbound marketing Attraction marketing Performance Marketing
Many marketers, salespeople and entrepreneurs today are looking to increase their online traffic and convert their users into customers. Some see content marketing as a good opportunity to achieve this, while others opt for Inbound Marketing. However, many companies do not know what each strategic path consists of, they rush into implementing it almost blindly, and after three months they decide to stop, since they do not achieve the desired results.
To prevent this from happening and to help you select the option that bulk sms canada best suits your business, at Súmate we clarify these two concepts:
What is content marketing?
Content marketing is a strategy based on creating different types of quality content (blog articles, ebooks, infographics, videos, etc.) and sharing them on different platforms to attract and convert a specific target audience.
Furthermore, as we saw in our article ' Three ways to use content in a brand strategy ' , it also aims to inform and educate the user.
What is content marketing for?
The main challenges faced by Content Managers are:
Increase the awareness of a brand or reinforce its image.
Have a greater number of followers on social networks or newsletter subscribers.
Increase your web traffic .
Improve your SEO .
Get more leads .
Turn your customers into brand ambassadors .
Increase your average basket .
Position yourself as a benchmark in your sector.
What is Inbound Marketing?
Inbound Marketing can be defined as a series of non-intrusive marketing tactics to attract, convert and retain customers . Today, it is the most comprehensive methodology available for companies to adapt their strategy based on their target audience, known as Buyer Persona , and their way of purchasing products or services online.
The first person to talk about Inbound Marketing was Brian Halligan, co-founder of HubSpot, in 2005. The key to Inbound is delivering content at the right time to the perfect user : that way we manage to convert them into a lead (contact) and we can nurture them with email chains ( lead nurturing ), qualify them ( lead scoring ) and when we consider that they are ready to buy, we forward them to the sales team.
Through this technique, companies aim to attract users without interrupting them during their browsing time. Inbound encompasses many tactics and one of them, the most important of all, is content marketing.
Many marketers, salespeople and entrepreneurs today are looking to increase their online traffic and convert their users into customers. Some see content marketing as a good opportunity to achieve this, while others opt for Inbound Marketing. However, many companies do not know what each strategic path consists of, they rush into implementing it almost blindly, and after three months they decide to stop, since they do not achieve the desired results.
To prevent this from happening and to help you select the option that bulk sms canada best suits your business, at Súmate we clarify these two concepts:
What is content marketing?
Content marketing is a strategy based on creating different types of quality content (blog articles, ebooks, infographics, videos, etc.) and sharing them on different platforms to attract and convert a specific target audience.
Furthermore, as we saw in our article ' Three ways to use content in a brand strategy ' , it also aims to inform and educate the user.
What is content marketing for?
The main challenges faced by Content Managers are:
Increase the awareness of a brand or reinforce its image.
Have a greater number of followers on social networks or newsletter subscribers.
Increase your web traffic .
Improve your SEO .
Get more leads .
Turn your customers into brand ambassadors .
Increase your average basket .
Position yourself as a benchmark in your sector.
What is Inbound Marketing?
Inbound Marketing can be defined as a series of non-intrusive marketing tactics to attract, convert and retain customers . Today, it is the most comprehensive methodology available for companies to adapt their strategy based on their target audience, known as Buyer Persona , and their way of purchasing products or services online.
The first person to talk about Inbound Marketing was Brian Halligan, co-founder of HubSpot, in 2005. The key to Inbound is delivering content at the right time to the perfect user : that way we manage to convert them into a lead (contact) and we can nurture them with email chains ( lead nurturing ), qualify them ( lead scoring ) and when we consider that they are ready to buy, we forward them to the sales team.
Through this technique, companies aim to attract users without interrupting them during their browsing time. Inbound encompasses many tactics and one of them, the most important of all, is content marketing.