Digital marketing for a small business is not limited to paid ads and social media posting. For an all-round effective strategy, it is crucial to include SEO, content marketing, and email marketing as well.
Whether you run an e-commerce business or a brick-and-mortar store, these digital marketing tips will help you achieve greater online engagement with your audience and conversions.
1. Increase content marketing efforts
As a marketer, you’ve probably come across the saying “content is king.”
Content brings many benefits such as building trust with your audience, generating leads, and establishing your business as an authority in your niche.
In fact, according to Demand Metric, content generates three times more leads than outbound marketing, generates six times higher conversion rates, and potentially has a 7.8x increase in web traffic.
Content marketing is too valuable for brands and customers to walk away from. That’s why scaling your content marketing is a winning digital marketing strategy for your business.
So what is included in content marketing?
Blog content marketing
Blogs are a powerful type of inbound marketing and allow for flexibility in terms of topics and purposes.
You can use them to promote internal and external content and blog posts via links, add social sharing buttons, and embed product information.
Take OptinMonster, for example. It’s now a big company under the wing of AwesomeMotive, but it wasn’t always that way. They got there by consistently creating high-quality content and focusing on a publishing schedule.
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More specifically, OptinMonster excels at blog posts. Pillar posts are long-form content to inform the reader in-depth about a topic. They typically stray from sales-speak and are extremely actionable. Another word is 10x content.
Creating longer, more informative articles like OptinMonster instead of shorter, lower-quality articles will help your business in the long run as it builds trust with readers and they typically prefer this type of content.
And you can achieve a consistent blog posting schedule with a content calendar and keyword mapping. It will help you visualize your projects and stay focused on publishing.
Social Media Content Marketing
Social media has become so widely used around the world, with a total of 4.65 billion users, according to Kepios. That being said, marketers know not to skip social media in their small business digital marketing strategies.
You can use many platforms like Facebook, Instagram, Pinterest, Twitter, LinkedIn, and even Snapchat. You can share current discounts, product launches, and showcase your brand culture through posts and stories. Additionally, social media is an excellent medium to increase brand awareness and engage your audience.
According to a HubSpot case study, a small business generated $1.2 million in revenue from their social media marketing strategy. The $1.2 million results are a great incentive to start a social media marketing strategy. The biggest hurdle is time, as a social media strategy is not created and executed overnight. It takes time to see results.
Video Content Marketing
Video content marketing is a fairly new strategy that encapsulates the principle of producing and sharing video content relevant to your target audience to create interest and attract potential customers.
Video content has become increasingly popular in recent years. For example, a study by BusinessofApps shows that YouTube now has 2.3 billion monthly users. And a whopping 69% of consumers say they prefer to learn about a brand’s product or service through video content rather than any other form (according to Wyzowl statistics).
To create videos for your marketing campaigns, remember that video marketing is about educating your audience . Educate them on how your product works, the benefits, where it can be used, case studies and success stories on how customers have used it in the past, etc.
Here are some more tips on how to create successful iraq whatsapp number data video marketing campaigns:
Focus your videos on the story, not the sale
Hook viewers in the first ten seconds with a captivating introduction
Use humor, animations and effects
Upload your videos to your own domain before uploading them to shared sites to generate maximum SEO value
Use video to educate yourself and prove your worth
You can upload your videos on social media platforms like Facebook, YouTube, Instagram, or landing pages. All you need is a good camera (iPhone works great) and editing software like iMovie or Adobe Premiere Pro.
Podcast Content Marketing
Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach podcasting, using different mediums, channels, and distribution methods.
Some of the key benefits of podcasting for your brand include:
The current popularity of podcasting
Easy entry with affordable equipment and free
