Metaverse: types and examples of brands that already use them
Posted: Wed Dec 18, 2024 5:56 am
Following the great popularity of the metaverse in recent years , many companies have not wanted to be left behind and have joined this new technology to take advantage of its great advantages.
More and more digital marketing professionals know that the metaverse is not just another fad and that it is here to stay and change the way we perceive reality and how we see things.
Considering its importance at a technological level and for companies, in this article we tell you what the metaverse is, the general types that we can find, its different uses and how companies are entering this new virtual world as part of their marketing and sales strategy.
What is the metaverse?
The term “metaverse” is an acronym formed by “meta” (in Greek, “ after or beyond ”) and “verse” (referring to “ universe ”). In other words, we are talking about a universe that goes beyond what we consider real.
It is a 3D virtual ecosystem where users can interact with each other, play, work, make financial transactions, study and do many other activities. And all this without any centralization.
Mark Zuckenberg changed Facebook's name to Meta as a sign of the importance of the metaverse project within his larger set of technology companies (which also includes Instagram, Messenger, WhatsApp, Oculus and many more).
But the term metaverse was not his invention, but appeared decades earlier in the science fiction book “Snow Crash” written by Neal Stephenson and later made into a film.
It is important to be clear that, when we talk about the metaverse, we are not referring to a specific platform or brand, but rather it is the name of a virtual space .
What's more, the video game creation company Roblox has its own metaverse and is a pioneer in the creation and development of various aspects thanks to the experience with virtual worlds created by its users.
As well as the knowledge gained after holding major events on the platform.
We can also find others such as Decentraland or The Sandbox , which use blockchain technology and also have a metaverse.
Although it is currently easy to differentiate between the physical and digital world , as well as the online and offline world, with the entry of the metaverse into our lives, a border is created that combines real and virtual environments .
And all this is thanks to the fact that it allows us to carry out everyday activities such as playing, working, attending concerts, social gatherings, sporting events, etc.
How does the metaverse work?
If with the Internet we can enjoy whatever we want without time and space limits through devices such as tablets, smartphones or PCs, with the metaverse the last limit, that of the screen, disappears.
That is, it offers an immersive experience where we are part of a world that resembles a video game and where we can interact through our avatars. We are able to touch and move objects , interact with other avatars (representations of people) and influence the environment.
Although it is possible to access the metaverse from any computer, devices such as virtual reality and augmented reality glasses offer a much more realistic experience.
Regardless of how we access it, the key to the metaverse is what we can do iran whatsapp number data within it, thanks to the use of web 3.0 or the third generation of the internet .
To give us an idea, web 1.0 used hypertext (links) and web 2.0 was based on interaction with social networks, web 3.0 consists of the exchange of digital elements through NFT and blockchain technology .
And the latter is the key to making the metaverse something decentralized and where developers and users can use their own content and data, as well as have and trade tokens, for example.
How can the user access the metaverse?
Finally, within the metaverse the user can enter and leave the virtual world at any time and whose presence in space is achieved using special accessories such as:
VR or virtual/augmented reality glasses . Also called head-mounted display (HMD) that include a camera, microphone and speaker.
Online avatars . The user creates an avatar that will represent him in this virtual world. He can personalize his look by purchasing clothing and accessories.
Virtual land or properties . These can be created spaces, obtained through specialized websites (Decentraland) or that simulate a real space.
More and more digital marketing professionals know that the metaverse is not just another fad and that it is here to stay and change the way we perceive reality and how we see things.
Considering its importance at a technological level and for companies, in this article we tell you what the metaverse is, the general types that we can find, its different uses and how companies are entering this new virtual world as part of their marketing and sales strategy.
What is the metaverse?
The term “metaverse” is an acronym formed by “meta” (in Greek, “ after or beyond ”) and “verse” (referring to “ universe ”). In other words, we are talking about a universe that goes beyond what we consider real.
It is a 3D virtual ecosystem where users can interact with each other, play, work, make financial transactions, study and do many other activities. And all this without any centralization.
Mark Zuckenberg changed Facebook's name to Meta as a sign of the importance of the metaverse project within his larger set of technology companies (which also includes Instagram, Messenger, WhatsApp, Oculus and many more).
But the term metaverse was not his invention, but appeared decades earlier in the science fiction book “Snow Crash” written by Neal Stephenson and later made into a film.
It is important to be clear that, when we talk about the metaverse, we are not referring to a specific platform or brand, but rather it is the name of a virtual space .
What's more, the video game creation company Roblox has its own metaverse and is a pioneer in the creation and development of various aspects thanks to the experience with virtual worlds created by its users.
As well as the knowledge gained after holding major events on the platform.
We can also find others such as Decentraland or The Sandbox , which use blockchain technology and also have a metaverse.Although it is currently easy to differentiate between the physical and digital world , as well as the online and offline world, with the entry of the metaverse into our lives, a border is created that combines real and virtual environments .
And all this is thanks to the fact that it allows us to carry out everyday activities such as playing, working, attending concerts, social gatherings, sporting events, etc.
How does the metaverse work?
If with the Internet we can enjoy whatever we want without time and space limits through devices such as tablets, smartphones or PCs, with the metaverse the last limit, that of the screen, disappears.
That is, it offers an immersive experience where we are part of a world that resembles a video game and where we can interact through our avatars. We are able to touch and move objects , interact with other avatars (representations of people) and influence the environment.
Although it is possible to access the metaverse from any computer, devices such as virtual reality and augmented reality glasses offer a much more realistic experience.
Regardless of how we access it, the key to the metaverse is what we can do iran whatsapp number data within it, thanks to the use of web 3.0 or the third generation of the internet .
To give us an idea, web 1.0 used hypertext (links) and web 2.0 was based on interaction with social networks, web 3.0 consists of the exchange of digital elements through NFT and blockchain technology .
And the latter is the key to making the metaverse something decentralized and where developers and users can use their own content and data, as well as have and trade tokens, for example.
How can the user access the metaverse?
Finally, within the metaverse the user can enter and leave the virtual world at any time and whose presence in space is achieved using special accessories such as:
VR or virtual/augmented reality glasses . Also called head-mounted display (HMD) that include a camera, microphone and speaker.
Online avatars . The user creates an avatar that will represent him in this virtual world. He can personalize his look by purchasing clothing and accessories.
Virtual land or properties . These can be created spaces, obtained through specialized websites (Decentraland) or that simulate a real space.