There are many techniques that we can use to improve the organic or SEO positioning of our website. However, we rarely know the real significance and consequences of each of these actions, such as changing the publication date of a blog post . Do you want to know what it consists of and when it is best to do it? Keep reading, we will explain it to you.
What should a good SEO-optimized post be like?
To understand why it might be worth changing the publication date bulk sms pakistan of a blog post, we must first take a step back to remember that there are many factors that Google takes into account when evaluating a website positively . Among them, the content predominates, and for it to be effective, this content must meet certain criteria, such as:
1. Be optimized . Gone are the days when writing for the sake of writing helped us appear on the Internet. Today, in 2019, and with great competition in almost every sector, it has long been essential to respond with our content to the searches that users perform, implementing a correct keyword strategy in our copywriting .
2. Include natural language in your writing, prioritizing primary and secondary keywords related to the topic (what we call semantic content ), thus avoiding practices such as keyword stuffing , which is currently not very useful and even counterproductive.
3. Be up to date , having expanded or corrected it at some point after its publication. In this way, we keep the information current and prevent our content from becoming outdated (especially in very dynamic topics). Therefore, updating it relatively frequently means that, according to Google, it maintains and increases its quality .Evergreen content benefits from changing the blog post publication date for SEO
How does Google know if my post is of quality?
The question is not properly formulated at first, and we often tend to wrongly focus only on the usefulness that some practices represent for Google . However, the role of the user in organic positioning is also essential .
Therefore, we must take into account additional factors, important for both:
For search engines like Google , it detects the above characteristics through on-site elements such as the use of related keywords , URL optimization , publication date or last update date , and also off-site elements , such as the quantity and quality of incoming links , among many others.
For the user . The user pays attention to more abstract aspects, such as the usefulness of the information for him, the presentation of the content , the audiovisual content that accompanies it (such as images, videos or audios that help him process the information), or the date of publication or last update (which usually appears at the beginning of each search result).
Will changing the date of a post increase my website's traffic and ranking?
As we can see, the publication and update date of a post is important for search engines and for the user , and hence the relevance it sometimes receives.
