12 Default Settings You Should Focus on to Reduce Your Google Ads Spend
Posted: Wed Dec 18, 2024 5:35 am
It opens up a range of alternative keywords that you may not have already bid on, but are known to show up for unrelated search terms. You need to look at the performance of your broad match keywords and see if they are meeting your business goals.
It’s a good idea to regularly check the search latvia phone number library terms that are driving clicks and conversions for your broad match keywords and make sure the search terms are relevant to your product or service and that your ad copy also matches what the user is looking for. It’s always a good idea to keep a close eye on the overall performance of your keyword match types to see how your strategy is working for you.
how-to-manage-your-google-ads-spending
1. Default Network Targeting
When you create a Search Network Campaign in Google Ads, you have the default option to serve ads on both the Search Network and the Display Network simultaneously through a single campaign.
Search partner sites can be useful for diversifying your advertising. However, if you have a smaller budget, you may not want to choose Google Search Partner, as adding these partners will result in a decrease in performance due to lower click-through rates (CTR). This can have a negative impact on your quality score and increase your Google Ads spend. Search Partner Ads generate a tremendous amount of clicks that take up most of your budget without conversions. It also makes it difficult to manage which sites show your ads and which don’t, giving you little control over wasted ad spend or unwanted Google Ads costs.
If you have a large budget, you may want to consider Google Search Partners to help deliver your ads to a larger, global audience.
2. Default Campaign End Date
By default, every ad campaign does not have an end date and can therefore run indefinitely. This is one of the main reasons for Google Ads budget waste.
It’s a good idea to regularly check the search latvia phone number library terms that are driving clicks and conversions for your broad match keywords and make sure the search terms are relevant to your product or service and that your ad copy also matches what the user is looking for. It’s always a good idea to keep a close eye on the overall performance of your keyword match types to see how your strategy is working for you.
how-to-manage-your-google-ads-spending
1. Default Network Targeting
When you create a Search Network Campaign in Google Ads, you have the default option to serve ads on both the Search Network and the Display Network simultaneously through a single campaign.
Search partner sites can be useful for diversifying your advertising. However, if you have a smaller budget, you may not want to choose Google Search Partner, as adding these partners will result in a decrease in performance due to lower click-through rates (CTR). This can have a negative impact on your quality score and increase your Google Ads spend. Search Partner Ads generate a tremendous amount of clicks that take up most of your budget without conversions. It also makes it difficult to manage which sites show your ads and which don’t, giving you little control over wasted ad spend or unwanted Google Ads costs.
If you have a large budget, you may want to consider Google Search Partners to help deliver your ads to a larger, global audience.
2. Default Campaign End Date
By default, every ad campaign does not have an end date and can therefore run indefinitely. This is one of the main reasons for Google Ads budget waste.