Artificial intelligence (AI) has revolutionized the way businesses approach online marketing. With AI, marketers can leverage massive amounts of data to better understand their audiences and personalize their user experiences.
Also, as a consequence of this revolution, some professionals will be forced to refocus their activity to adapt to a new paradigm. New business fields are opening up and others are disappearing. As with all previous technological revolutions, but much faster.
AI allows companies to automate routine tasks and improve operational efficiency, while optimizing their actions on the web . Those who announced just a few months ago that AI would be an integral part of the future of online marketing were wrong… Because it already is in the present. The future is today.
Below you will see a selection of the set of uses that we, online marketing professionals, are already exploiting in our day-to-day work with clients. A collection of examples of the use of AI with ChatGPT and other similar tools in online marketing .
Disclaimer : Always check the quality of the information that AIs give you. They are far from infallible. They tend to hallucinate by inventing information when they can't find data. They often respond in generalities until you press them a little on the prompts .
Before you start: 5 tips to improve your AI responses
There are some basic tricks that can make the responses of a conversational assistant like ChatGPT more accurate. These tips will save you time and make you more efficient.
The first of these is to provide enough context in the prompt . The prompt , the text box where you type the query, is the origin of what the AI will return to you. Everything is defined there, and the more precise and complete it is, the higher quality the response will be. Describe the motivation for your query and what you expect from it.
A direct prompt gives you an interesting answer:
But a more detailed prompt gives you a much more aligned text with less need for refinement:
ChatGPT takes into account your history of prompts in a conversation, so if you haven't gotten the depth you expected in the response, you can refine it in successive prompts . In this way, you will be providing more context to the AI. Ask again whenever you feel it is necessary.
Tell the AI how it should behave at any given time , what role you assign it in each assistance request. This will make the result more aligned with the objective you want to achieve. For example, start your prompt with something like: “Act like an SEO expert” or “like a copywriting expert” or “like a digital analytics specialist.”
Although the answer is quite quick, when you are making a quick query it can be exasperating to see how ChatGPT rambles on with introductions and conclusions. You can ask it to skip the introduction and even to “not ramble on” . Look at the difference between the answer to these two very similar queries:
If you're not satisfied with the result of a query but you're not sure india whatsapp number data about it, you can edit and modify your prompt to repeat the query . This will generate a version selector that you can navigate through to conveniently compare each of the variations.
A cool trick is that you can repeat the exact same query to get similar but different answers and see which one satisfies you the most.
13 Applications of AI in online marketing by discipline
Creating personas for your marketing plan
One of the cool things about AI is that it already knows the procedures and methodologies of any online marketing-related technique that has been documented before. Such as the definition of Personas – fictitious and detailed profiles that represent a segment of users or consumers. These are used to create solutions and experiences focused on them, tailored to their needs and desires.
With just a little information, you will have a starting point that you can modify to your liking so that it fully adapts to your case.
