Google Keyword Planner
We could say that this tool, also known as the Google Keyword Planner, is one of the most useful when you start working on your website's SEO.
Why? Google Keyword Planner is a Google platform that offers you a list of the most suitable keywords for your paid campaigns and organic content.
To enjoy its benefits, you only have to access the Adwords site and create your account with a Google email address.
In the KeyWord Planner tool, you simply enter the topic you want to talk about and click “get ideas.” You will immediately have a list of keywords that will help you reach your audience based on the monthly search volume for each one.
Google Trends
Google Trends is another tool offered by Google that relies on the total volume of searches made by all users on the Internet to basically show the most popular search terms and compare between various words and/or phrases.
This information can be very useful for adapting your content to current trends, discovering purchasing intentions, investigating the popularity of a particular topic in your area, finding ideas, etc.
And the best part is… it’s completely free! So there are no excuses not to include it in betting email list your SEO tools.
Google Analytics
If you already work with SEO, you probably know the importance of metrics.
That is why we cannot finish this list without talking about Google Analytics , the most complete data collection and systematization tool for working on SEO, since it allows you to monitor sites to know data such as the number of visits, number of bounces, average dwell time, among many other metrics of great importance for the positioning of a site on the Internet.
With Google Search Console, you can discover important information that will help you improve your SEO strategy, such as indexing status, crawl errors, and HTML improvements.
Plus, you can discover key data such as the position of each of your keywords and pages, as well as the clicks, impressions, and CTR for each.
Google search bar
Did you know that the Google search bar can help you find keywords? Yes, as you read, the Google search engine itself is a very useful (and free) source of suggestions to find out what users are searching for on the Internet.
