Beacon and proximity marketing: learn more about this innovation and its advantages
Posted: Wed Dec 18, 2024 5:25 am
Beacon is the technology that will give you the power to send offers to consumers based on their location here and now. Learn what its true potential is in this post.
Imagine that you enter a commercial establishment and your smartphone starts sending you notifications about the store's promotions and offers.
It even seems like they were made especially for you! Well, that's more than possible thanks to beacons.
When we talk about the most relevant technological advances, we can say that the personalization of attention , using almost no human interaction and geolocation for marketing, is something valued by the market.
That's why we created this post, to talk about beacons, kyrgyzstan email list 36839 contact leads something that is transforming the customer experience in the most diverse types of establishments.
Want to better understand how this innovation works? Keep reading!
What is a beacon?
The free translation for the term beacon is "lighthouse", which already gives an idea of how this technology works. We can define it as a geolocation device that works in closed environments .
Many people call the GPS beacon indoor , because it can locate where a person is within the premises, as well as their movements with great precision.
Beacons are devices that, when installed on site, can identify any mobile device , such as smartphones. They use BLE ( Bluetooth Low Energy) technology , a type of Bluetooth that consumes less energy.
The name "beacon" was patented by Apple. For this reason, the term iBeacon is also frequently used to refer to this innovation, especially when the reference is to devices that recognise the brand's smartphones.
Despite this, the market quickly took up the role, naming the technology as a "BLE device", although, out of habit, most people call it a beacon.
It is worth noting that many people confuse beacons with NFC ( Near Field Communication ) technology. Although both are similar and use wireless technology to communicate with other devices, they are different in some crucial points.
NFC is less invasive, as its range is much smaller, just a few centimetres. In addition, in order to connect, authorisation is requested to access the user's device.
For example, if the consumer finds a display case that has NFC technology to provide more details about the mannequins, it is possible to bring the smartphone closer to obtain that information. Do you realize how this is a customer initiative?
Imagine that you enter a commercial establishment and your smartphone starts sending you notifications about the store's promotions and offers.
It even seems like they were made especially for you! Well, that's more than possible thanks to beacons.
When we talk about the most relevant technological advances, we can say that the personalization of attention , using almost no human interaction and geolocation for marketing, is something valued by the market.
That's why we created this post, to talk about beacons, kyrgyzstan email list 36839 contact leads something that is transforming the customer experience in the most diverse types of establishments.
Want to better understand how this innovation works? Keep reading!
What is a beacon?
The free translation for the term beacon is "lighthouse", which already gives an idea of how this technology works. We can define it as a geolocation device that works in closed environments .
Many people call the GPS beacon indoor , because it can locate where a person is within the premises, as well as their movements with great precision.
Beacons are devices that, when installed on site, can identify any mobile device , such as smartphones. They use BLE ( Bluetooth Low Energy) technology , a type of Bluetooth that consumes less energy.
The name "beacon" was patented by Apple. For this reason, the term iBeacon is also frequently used to refer to this innovation, especially when the reference is to devices that recognise the brand's smartphones.
Despite this, the market quickly took up the role, naming the technology as a "BLE device", although, out of habit, most people call it a beacon.
It is worth noting that many people confuse beacons with NFC ( Near Field Communication ) technology. Although both are similar and use wireless technology to communicate with other devices, they are different in some crucial points.
NFC is less invasive, as its range is much smaller, just a few centimetres. In addition, in order to connect, authorisation is requested to access the user's device.
For example, if the consumer finds a display case that has NFC technology to provide more details about the mannequins, it is possible to bring the smartphone closer to obtain that information. Do you realize how this is a customer initiative?