With this type of marketing, institutions seek to:
-Recruit exemplary students.
-Recruit committed and responsible teachers/staff.
-Motivate graduates to give testimonies about their experience.
-Strengthen your recognition and image.
Thus, over time, many educational centers have joined in the implementation of educational marketing.
Some examples of this are:
-Harvard Magazine
It represents one of the oldest examples, as this magazine was published in 1898. It was digitized and evolved into a blogging format.
Harvard Magazine is aimed at alumni, student community, professors and staff of the prestigious university. Its main objective at the time of its founding was to maintain the connection between graduates and the institution .
The journal publishes articles related to innovative research conducted by faculty members, sharing events, current issues, etc.
-Inspire
Magazine published by the Simón Bolívar Institute of Popocatépetl, Mexico City. It covers the preschool stage through high school.
These publish educational content and tools for student learning , from motion pictures email list the earliest stages. In addition, with Inspira the institution seeks to strengthen the connection between the student community, parents and the study center.
– JK Blog
Janette Klein University has developed this blog, which is focused on fashion design.
The academic blog has balanced content and its publications are made on a constant basis.
Block JK is aimed at the existing student community. However, the content is public, which allows it to become an attraction for recruiting new students .
The Pan-American Institute of Senior Business Management (IPADE) has its own App, whose name corresponds to the acronym of the educational center.
Through the app, students can download content and documents that they can use in their classes. IPADE supports students to keep up to date with their different study plans.
Final Recommendations
Attract students to your academic institution! The education sector is one of the most competitive markets. Therefore, you must make sure to apply the right strategies to make your educational institution stand out from the competition.
Using educational marketing will allow you to have a broader and clearer vision of the different areas of the institution .
You can also:
-Know your clients. This way you can develop a project that meets the academic expectations of the institution and, in turn, gives your clients the opportunity to achieve their goals.
-Create a buyer persona .
-Make the institution gain greater visibility and therefore better positioning.
