” Would it work better if it said “Get Started”? A/B testing business & consumer email List tells you the answer. Shopify once increased its conversion rates by 14% just by changing the color of its checkout button. For email campaigns, testing subject lines is a no-brainer. One version might say, “Exclusive Offer for You,” while the other says, “50% Off Today Only!” The A/B test results show which one gets more opens—and more clicks. In the world of advertisements, A/B testing is a goldmine.
You can test different ad copy, visuals, and even the placement of your ads. to run these tests and see which version gets more clicks for less money. And let’s not forget user experience (UX). Mobile apps can benefit big time from A/B tests. Test button placements, onboarding flows, or even app icons. Uber ran an A/B test on their app icon, which led to a significant increase in downloads. Wherever there’s room for improvement, A/B testing fits perfectly. You don’t need to guess; you just need to test.
Read more: https://www.plerdy.com/blog/a-b-testing/
