Your Shopify site looked fine, so what was the problem?
Posted: Wed Dec 18, 2024 5:06 am
Had a beautifully designed website, prominent media logos and amazing high quality product photos.
Apparently he had been doing everything right. When his search engine rankings started to stagnate, he thought about more links.
In fact, many business owners think about getting more links when their rankings start to bc data india get stale. But focusing on links to boost your referring domains or domain authority can sometimes do more harm than good. It's very important to focus on how your website can better match the searcher's intent. Therefore, you need to think about the types of pages that rank for a specific search.
You need to make sure that you optimize the right pages on your site for the right terms.
I once had a client who wanted their product page to rank #1 for the keyword “best protein shakes.” All of the results for this keyword phrase were blog posts; this was not the right term for a product page.
Similarly, looking at Adam's site, I noticed that the top ranking pages for the term "Hollywood Mirrors" were typically category pages. Adam wanted his homepage to rank for that term, but how was he going to do that? He had spent time and money trying to figure this out.
When I looked at the SERP for this term, I noticed that there was another homepage in the results. So I said, “Let’s go for it.” I wanted to do it, and we had a chance to rank because other homepages were also ranking.
After my quick call with Adam, we were able to uncover some SEO techniques he could use to improve his Shopify site's rankings, and it worked!
Apparently he had been doing everything right. When his search engine rankings started to stagnate, he thought about more links.
In fact, many business owners think about getting more links when their rankings start to bc data india get stale. But focusing on links to boost your referring domains or domain authority can sometimes do more harm than good. It's very important to focus on how your website can better match the searcher's intent. Therefore, you need to think about the types of pages that rank for a specific search.
You need to make sure that you optimize the right pages on your site for the right terms.
I once had a client who wanted their product page to rank #1 for the keyword “best protein shakes.” All of the results for this keyword phrase were blog posts; this was not the right term for a product page.
Similarly, looking at Adam's site, I noticed that the top ranking pages for the term "Hollywood Mirrors" were typically category pages. Adam wanted his homepage to rank for that term, but how was he going to do that? He had spent time and money trying to figure this out.
When I looked at the SERP for this term, I noticed that there was another homepage in the results. So I said, “Let’s go for it.” I wanted to do it, and we had a chance to rank because other homepages were also ranking.
After my quick call with Adam, we were able to uncover some SEO techniques he could use to improve his Shopify site's rankings, and it worked!